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Top online stores by revenue: Germany Toys, Hobby & DIY

In the German toys, hobby & diy market the top 3 online stores amazon.de, thomann.de, and zooplus.de account for 2780 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 28% which means that the market is already concentrated

The eCommerce market category “Toys, Hobby & DIY” includes the online trade of toys (inclusive of baby food and clothing), sport, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products).
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$10,814m
Filtered net sales 2017
Germany; Toys, Hobby & DIY
9.1%
Average growth 2017/2016
Germany; Toys, Hobby & DIY

Top online stores by revenue: Germany Toys, Hobby & DIY

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 amazon.de update Electronics & Media Germany 2,000 - 2,500 15% - 20%
2 thomann.de update Toys, Hobby & DIY Germany 300 - 400 40% - 45%
3 zooplus.de update Toys, Hobby & DIY Germany 200 - 300 90% - 95%
4 otto.de Furniture & Appliances Germany 200 - 300 5% - 10%
5 shop.degussa-goldhandel.de Toys, Hobby & DIY Germany 200 - 300 95% - 100%
6 mytoys.de Toys, Hobby & DIY Germany 200 - 300 70% - 75%
7 lidl.de update Toys, Hobby & DIY Germany 200 - 300 30% - 35%
8 conrad.de Electronics & Media Germany 200 - 300 35% - 40%
9 edelmetall-handel.de Toys, Hobby & DIY Germany 150 - 200 95% - 100%
10 reifendirekt.de Toys, Hobby & DIY Germany 150 - 200 95% - 100%

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Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
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