Individualize your market analysis: 
in 
Show more
Ranking

Top online stores by revenue: Italy  All categories

In the Italian eCommerce market the top 3 online stores amazon.it, zalando.it , and eprice.it account for 3,204 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 31% which means that the market is already highly concentrated

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$11,320m
Filtered net sales 2017
Italy; all categories
10.8%
Average growth 2017/2016
Italy; all categories

Top online stores by revenue: Italy  All categories

Please note, that you are not allowed to use this information for commercial purposes. You might want to register or login to access these rights.

Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 amazon.it Electronics & Media Italy 2,000 - 2,500 90% - 95%
2 zalando.it update Fashion Italy 400 - 500 95% - 100%
3 apple.com Electronics & Media United States 200 - 300 0% - 5%
4 eprice.it Electronics & Media Italy 200 - 300 95% - 100%
5 esselungaacasa.it Food & Personal Care Italy 200 - 300 95% - 100%
6 ibs.it update Electronics & Media Italy 200 - 300 95% - 100%
7 mediaworld.it Electronics & Media Italy 150 - 200 95% - 100%
8 privalia.com Fashion Italy 150 - 200 30% - 35%
9 yoox.com Fashion Italy 150 - 200 25% - 30%
10 wish.com Fashion United States 150 - 200 5% - 10%

Selected online stores in the Italian eCommerce market by category

Start your research right now by selecting an online store in any category and gain insights into its revenue, offerd payment provider, shipping methods, and 26 further KPIs.

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

Webinar request

David Ahern

Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
EHI Retail Institute