Store ranking

Top eCommerce stores in Italy

In 2023, the top five online stores in the Italian eCommerce market are amazon.it, shein.com, apple.com, zalando.it, and mediaworld.it. amazon.it leads this market with revenues of US$6,363.8 million in 2023. Followed by shein.com with sales of US$1,246.1 million and then apple.com with sales of US$719.3 million. Together, the top three online stores account for a market share of 48.1% of the top 100 stores in the Italian eCommerce market. The ranking is based on the top stores by eCommerce net sales in this market in 2023. By using the filters provided below, the list of online stores can be narrowed down according to different types of research questions.

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CompareRank Store Filtered revenue / share
Global revenue
Growth
Main country / share Main category / share
1
(30)
Favicon amazon.it
amazon.it
Amazon EU S.à.r.l.
US$6,363.8m
98.4%
US$6,467.8m3.1%Italy
98.4%
Electronics
41.4%
2
(5)
Favicon shein.com
shein.com
Shein US Services, LLC
US$1,246.1m
3.4%
US$36,655.2m40.2%United States
51.5%
Fashion
77.0%
3
(4)
Favicon apple.com
apple.com
Apple, Inc.
US$719.3m
1.5%
US$47,198.2m-16.6%United States
54.8%
Electronics
100.0%

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