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Top online stores by revenue: Worldwide Furniture & Appliances

In the worldwide furniture & appliances market the top 3 online stores amazon.com, homedepot.com , and walmart.com account for 16,323 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 9% which means that the market is still slighty fragmented

The eCommerce market category “Furniture & Appliances” is comprised of the digital sale of furniture, kitchens and household goods (e.g. kitchen accessories, bathroom accessories and home textiles), as well as electronic household appliances (e.g. washing machines, dishwashers and coffee machines) for the private end user (B2C).
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$199,128m
Filtered net sales 2017
Global; Furniture & Appliances
15.8%
Average growth 2017/2016
Global; Furniture & Appliances

Top online stores by revenue: Worldwide Furniture & Appliances

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 amazon.com Electronics & Media United States 5,000 - 10,000 10% - 15%
2 homedepot.com Furniture & Appliances United States 2,500 - 5,000 65% - 70%
3 walmart.com Electronics & Media United States 2,500 - 5,000 20% - 25%
4 wayfair.com Furniture & Appliances United States 2,500 - 5,000 75% - 80%
5 amazon.de Electronics & Media Germany 1,500 - 2,000 10% - 15%
6 ikea.com Furniture & Appliances United States 1,500 - 2,000 75% - 80%
7 lowes.com Furniture & Appliances United States 1,000 - 1,500 55% - 60%
8 otto.de Furniture & Appliances Germany 1,000 - 1,500 30% - 35%
9 kohls.com Fashion United States 1,000 - 1,500 25% - 30%
10 amazon.co.uk update Electronics & Media United Kingdom 1,000 - 1,500 10% - 15%

Selected online stores in the worldwide Furniture & Appliances market by country

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Belgium: Furniture & Appliances

Denmark: Furniture & Appliances

Finland: Furniture & Appliances

Norway: Furniture & Appliances

Canada: Furniture & Appliances

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David Ahern

Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
EHI Retail Institute