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Top online stores by revenue: Worldwide Toys, Hobby & DIY

In the worldwide toys, hobby & diy market the top 3 online stores,, and account for 21028 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 8% which means that the market is still slighty fragmented

The eCommerce market category “Toys, Hobby & DIY” includes the online trade of toys (inclusive of baby food and clothing), sport, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products).
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

Filtered net sales 2017
Global; Toys, Hobby & DIY
Average growth 2017/2016
Global; Toys, Hobby & DIY

Top online stores by revenue: Worldwide Toys, Hobby & DIY

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 Electronics & Media United States 10,000 - 15,000 20% - 25%
2 Electronics & Media United States 2,500 - 5,000 25% - 30%
3 Toys, Hobby & DIY United States 2,500 - 5,000 95% - 100%
4 update Electronics & Media Germany 2,500 - 5,000 20% - 25%
5 update Toys, Hobby & DIY United States 1,500 - 2,000 95% - 100%
6 Toys, Hobby & DIY United States 1,500 - 2,000 95% - 100%
7 Furniture & Appliances United States 1,500 - 2,000 30% - 35%
8 Toys, Hobby & DIY United States 1,500 - 2,000 45% - 50%
9 Electronics & Media United Kingdom 1,500 - 2,000 20% - 25%
10 Toys, Hobby & DIY United States 1,500 - 2,000 80% - 85%

Selected online stores in the worldwide Toys, Hobby & DIY market by country

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Belgium: Toys, Hobby & DIY

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David Ahern

Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
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