aboutyou.de

Main Country

Germany

Main Category

Fashion

Launch year

2014

aboutyou.de, operated by ABOUT YOU GmbH, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, aboutyou.de achieves the greatest part of its eCommerce net sales in the “Fashion” category. Furthermore, products from the “Toys, Hobby & DIY” category are part of the offer. The online store was launched in 2014.

Company

ABOUT YOU GmbH

Parent Company

Otto GmbH & Co. KG

Net Sales Fiscal year: 01.03.2016 - 29.02.2017
Source: Annual report

US$13,845m

Revenue analytics

aboutyou.de: eCommerce net sales growth All net sales after deduction of returns generated by aboutyou.de via a digital channel in 2016 and recent calender years (first party sales)
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US$132.8m

Global Net Sales in 2016

 

Global Net Sales Growth

In million US$

??%

Growth 2016 / 2015

In percent

Source: 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Forecast, 2018 – Forecast
aboutyou.de: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products aboutyou.de is offering
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0%
Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

Fashion

Apparel

Bags & Accessories

Footwear

0%
Food & Personal Care

Food & Beverages0%

Personal Care0%

0%
Furniture & Appliances

Furniture & Homeware0%

Household Appliances0%

Toys, Hobby & DIY

DIY, Garden & Pets

Hobby & Stationery

Sports & Outdoor

Toys & Baby

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
aboutyou.de: eCommerce revenue split by country Share of eCommerce net sales by country aboutyou.de is shipping to
Source: Statista analysis
aboutyou.de: Marketshare and competitors in the Fashion Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by aboutyou.de are featured on category-level in comparison to the market and top competitors

In the Fashion market in Germany, aboutyou.de generates US$100m - US$150m in 2016. Therefore, aboutyou.de accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, aboutyou.de is ranked # in this submarket with , , and being the market leaders.

US$100m - US$150m

Net Sales in 2016, aboutyou.de

in Fashion in Germany

Market share 2016: aboutyou.de

in Fashion, Germany

Total market volume: Fashion in Germany

In million US$

Top Online Stores in the Fashion Market in Germany

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Revenue ranking in Fashion

In Germany

Source: Statista analysis

Traffic analytics

aboutyou.de: Website visits & Traffic sources
Source: Similarweb.com

Payment analytics

aboutyou.de: Offered payment methods to the clients Payment methods provided by aboutyou.de, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
aboutyou.de: Offered payment methods by country and category Payment methods provided by aboutyou.de, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

aboutyou.de: Distribution channels Multichannel stategy of aboutyou.de, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

aboutyou.de: Leads by department
Management
Marketing & Communications
Source: Statista Research