ahlens.se

Main Country

Sweden

Main Category

Fashion

Launch year

1997

ahlens.se, operated by Åhléns AB, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Sweden. With regards to the product range, ahlens.se is an all-round online store, with products on offer that cover different categories, such as “Fashion”, “Furniture & Appliances” as well as “Food & Personal Care”. The online store was launched in 1997.

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Company

Åhléns AB

Parent Company

Axel Johnson AB

Net Sales Fiscal year: 01.01.2016 - 31.12.2016
Source: Annual report

US$8,456m

Revenue analytics

ahlens.se: eCommerce net sales growth All net sales after deduction of returns generated by ahlens.se via a digital channel in 2017 and recent calender years (first party sales)
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US$53.9m

Global Net Sales in 2017

 

Global Net Sales Growth

In million US$

??%

Growth 2017 / 2016

In percent

Source: 2015 – Statista analysis, 2016 – Statista analysis, 2017 – Statista analysis, 2018 – Statista analysis, 2019 – Forecast
ahlens.se: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products ahlens.se is offering
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40%
Fashion

Apparel

Bags & Accessories

Footwear

Furniture & Appliances

Furniture & Homeware

Household Appliances

Food & Personal Care

Food & Beverages

Personal Care

Electronics & Media

Books, Movies, Music

Consumer Electronics

Toys, Hobby & DIY

DIY, Garden & Pets

Hobby & Stationery

Sports & Outdoor

Toys & Baby

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
ahlens.se: eCommerce revenue split by country Share of eCommerce net sales by country ahlens.se is shipping to
Source: Statista analysis
ahlens.se: Marketshare and competitors in the Fashion Market in Sweden In-depth analysis of this online store's most important countries: eCommerce net sales generated by ahlens.se are featured on category-level in comparison to the market and top competitors

In the Fashion market in Sweden, ahlens.se generates US$50m - US$75m in 2017. Therefore, ahlens.se accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, ahlens.se is ranked # in this submarket with , , and being the market leaders.

US$50m - US$75m

Net Sales in 2017, ahlens.se

in Fashion in Sweden

Market share 2017: ahlens.se

in Fashion, Sweden

Total market volume: Fashion in Sweden

In million US$

Top Online Stores in the Fashion Market in Sweden

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Revenue ranking in Fashion

In Sweden

Source: Statista analysis

Payment analytics

ahlens.se: Offered payment methods to the clients Payment methods provided by ahlens.se, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by ahlens.se, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

ahlens.se: Implemented shop software eCommerce shop software ahlens.se is using, in relation to the average distribution of shop software

Shop Software ahlens.se

 

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

ahlens.se: Distribution channels Multichannel stategy of ahlens.se, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

ahlens.se: Leads by department
Management
Marketing & Communications
Source: Statista Research