e-Commerce Revenue Analytics amazon.de

amazon.de, operated by Amazon EU S.à r.l., is an internationally-focused online store that generates eCommerce net sales primarily in Germany as well as in Austria and Switzerland. With regards to the product range, amazon.de is an all-round online store, with products on offer that cover different categories, such as “Electronics & Media”, “Toys, Hobby & DIY” as well as “Furniture & Appliances”. The online store was launched in 1998.

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Global Net Sales (2018)

First party net sales generated by amazon.de after deduction of returns, allowances for damaged or missing goods and any discounts allowed.
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US$13,024.5m
$USD
Global Rank (2018)

eCommerce net sales rank of amazon.de, compared to all other stores on ecommerceDB.com

#6
#
Main Country

Country where amazon.de generates most of its eCommerce net sales from

Germany
Main Category

Category where amazon.de generates most of its eCommerce net sales from

Electronics & Media
Launch year

Year in which amazon.de was launched

1998

eCommerce Revenue Analytics

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eCommerce Net Sales

In million US$

First party net sales generated by amazon.de after deduction of returns, allowances for damaged or missing goods and any discounts allowed. Read more

Please note

These numbers show the first party eCommerce net sales after deduction of returns generated by amazon.de only

Global Rank

by net sales

eCommerce net sales rank of amazon.de, compared to all other stores on ecommerceDB.com

YoY-Growth

in percent

Annual growth rate of amazon.de‘s first party net sales

2015 2016 2017 2018 2019

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Revenue Split by Country

in 2018

Share of first party net sales by country amazon.de is shipping to

Revenue Split by Category

in 2018

Share of first party net sales by distinct product categories based on the products amazon.de is offering

Electronics & Media
54.6%
Books, Movies, Music & Games 20.7%
Consumer Electronics 33.9%
Toys, Hobby & DIY
22.1%
DIY, Garden & Pets 4.6%
Hobby & Stationery 10%
Sports & Outdoor 2.5%
Toys & Baby 5%
Furniture & Appliances
14%
Furniture & Homeware 4%
Household Appliances 10%
Food & Personal Care
5.4%
Food & Beverages 2.4%
Personal Care 3%
Fashion
4%
Apparel 1.7%
Bags & Accessories 1%
Footwear 1.3%
Additional information:
eCommerce Net Sales

2014: Annual report, Statista analysis

2015: Annual report, Statista analysis

2016: Annual report, Statista analysis

2017: Annual report, Statista analysis

2018: Statista analysis

2019: Forecast

Revenue Split by Country

Statista Analysis

Revenue Split by Category

Store website, Statista Analysis

Competitor Analysis: Electronics & Media in Germany

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Top Online Stores: Electronics & Media in Germany

in 2018

This ranking shows the top online stores Germany in the Electronics & Media market ranked by shops’ first party net sales in the specific market.

Additional information:

Store website, Statista Analysis

amazon.de

In the market in , is ranked # with in . Therefore, accounts for of eCommerce net sales in this category. The top stores are , and .

Rankings

Top Stores – Electronics & Media in Germany

Top Stores – Electronics & Media

Top Stores – Germany

Key Performance Indicators

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Payment Analytics

Offered Payment Methods to the Clients

Bank transfer
  • Other: {{ getPayment(index, item) }}
Cards
  • Other: {{ getPayment(index, item) }}
Cash on delivery
  • Other: {{ getPayment(index, item) }}
E-wallets
  • Other: {{ getPayment(index, item) }}
Invoice
  • Invoice by: Installment by: Other: {{ getPayment(index, item) }}
Direct debits
  • Other: {{ getPayment(index, item) }}
Other
  • Other: {{ getPayment(index, item) }}

Shop Software Analytics

Implemented Shop Software

Amazon Webstore

Multichannel Analytics

Distribution Channels

Traditional
  • Bricks & Mortar
  • Catalog, Mail Order
  • Phone
Marketplace
  • Amazon
  • eBay

Shipping Service Providers

Offered shipping through these providers

Germany
  • Deutsche Post
  • DHL
  • DPD
  • Forwarding agent (not exactly named)
  • Hansetrans
  • Hermes
  • Own delivery service
  • UPS (United Parcel Service)
Additional information:
Payment analytics

store website

Shop Software

builtwith.com

Multichannel analytics​

Traditional: Store Website

Marketplace: Amazon

Shipping analytics

store website

Contact & Company Information

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Management

Position / Name Fon Mail Address Information
VP Germany, Country Manager Germany
Ralf Kleber 0049-89-3580-30 rkleber@amazon.de Domagkstr. 28, 80807 München
Head of Retail Vendor Recruitment at Amazon.de
Markus Fueller 0049-89-3580-30 impressum@amazon.de Domagkstr. 28, 80807 München
Sales Manager EU Expansion
Bahadir Birkan 0049-89-3580-30 impressum@amazon.de Domagkstr. 28, 80807 München
Project Manager Cooperations
Johanna Pustelniak 0049-89-3580-30 impressum@amazon.de Domagkstr. 28, 80807 München
Head of Account Management DACH & CEE
Christian Wolf 0049-89-3580-30 impressum@amazon.de Domagkstr. 28, 80807 München
Director of EU AMXL Operations
Ingrid Ebner 0049-89-3580-30 impressum@amazon.de Domagkstr. 28, 80807 München

Company Information

Company
Amazon EU S.à r.l.
Parent Company
Amazon.com, Inc.
Net Sales Fiscal year: 01.01.2018 - 31.12.2018
Source: Annual report
US$232,887m

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