Main Country


Main Category

Electronics & Media

Launch year

1998, operated by Amazon EU S.à r.l., is an internationally-focused online store that generates eCommerce net sales primarily in Germany as well as in Austria and Switzerland. With regards to the product range, is an all-round online store, with products on offer that cover different categories, such as “Electronics & Media”, “Toys, Hobby & DIY” as well as “Furniture & Appliances”. The online store was launched in 1998.

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Amazon EU S.à r.l.

Parent Company, Inc.

Net Sales Fiscal year: 01.01.2017 - 31.12.2017
Source: Annual report


Revenue analytics eCommerce net sales growth All net sales after deduction of returns generated by via a digital channel in 2017 and recent calender years (first party sales)
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Global Net Sales in 2017




Global Net Sales Growth

In million US$


Growth 2017 / 2016

In percent



Source: 2014 – Annual report, Statista analysis, 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Annual report, Statista analysis, 2018 – Forecast, 2019 – Forecast eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products is offering
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Electronics & Media

Books, Movies, Music 21%

Consumer Electronics 34%

Toys, Hobby & DIY

DIY, Garden & Pets 5%

Hobby & Stationery 10%

Sports & Outdoor 3%

Toys & Baby 5%

Furniture & Appliances

Furniture & Homeware 4%

Household Appliances 10%

Food & Personal Care

Food & Beverages 2%

Personal Care 3%


Apparel 2%

Bags & Accessories 1%

Footwear 1%


Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis eCommerce revenue split by country Share of eCommerce net sales by country is shipping to
Source: Statista analysis Marketshare and competitors in the Electronics & Media Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by are featured on category-level in comparison to the market and top competitors

In the Electronics & Media market in Germany, generates US$5,422.4m in 2017. Therefore, accounts for 31.3% of eCommerce net sales in the market, whose total volume amounts to US$17,327.0m in 2017. In regard to competitors, is ranked #1 in this submarket with , , and being the market leaders.


Net Sales in 2017,

in Electronics & Media in Germany

Market share 2017:

in Electronics & Media, Germany

Total market volume: Electronics & Media in Germany

In million US$

Top Online Stores in the Electronics & Media Market in Germany

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# 1

Revenue ranking in Electronics & Media

In Germany

Payment analytics Offered payment methods to the clients Payment methods provided by, in relation to the average distribution of payment methods
Bank transfer
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Cash on delivery
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Direct debits
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Offered payment methods by country and category Payment methods provided by, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on, Statista analysis

Shop Software Analytics Implemented shop software eCommerce shop software is using, in relation to the average distribution of shop software
Amazon Webstore

Shop Software

Shop Software: Amazon Webstore

Software Distribution

Global in Percent

Source: shop software – shop software –
Market comparison: all relevant shops on, Statista analysis

Multichannel and shipping Analytics Distribution channels Multichannel stategy of, in relation to the average distribution of these channels
Bricks & Mortar no
Catalog, Mail Order no
Phone no
Marketplace: Amazon yes
Marketplace: eBay no
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Amazon
Market comparison: all relevant shops on, Statista analysis

Contact Information Leads by department
Source: Statista Research