ao.de

Main Country

Germany

Main Category

Furniture & Appliances

Launch year

2001

ao.de, operated by AO Deutschland, Ltd., is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, ao.de achieves the greatest part of its eCommerce net sales in the “Furniture & Appliances” category. Furthermore, products from the “Electronics & Media” category are part of the offer. The online store was launched in 2001.

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Company

AO Deutschland, Ltd.

Net Sales Fiscal year: 01.04.2016 - 31.03.2016
Source: Annual report

US$85m

Parent Company

AO World Plc

Net Sales Fiscal year: 01.04.2016 - 31.03.2017
Source: Annual report

US$947m

Revenue analytics

ao.de: eCommerce net sales growth All net sales after deduction of returns generated by ao.de via a digital channel in 2018 and recent calender years (first party sales)
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US$168.9m

Global Net Sales in 2018

 

Global Net Sales Growth

In million US$

??%

Growth 2018 / 2017

In percent

Source: 2015 – Annual report, Statista analysis, 2016 – Submitted by company (merchant survey), Statista analysis, 2017 – Submitted by company (merchant survey), Statista analysis, 2018 – Statista analysis, 2019 – Forecast
ao.de: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products ao.de is offering
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73%
Furniture & Appliances

Furniture & Homeware

Household Appliances

Electronics & Media

Books, Movies, Music

Consumer Electronics

0%
Fashion

Apparel0%

Bags & Accessories0%

Footwear0%

0%
Food & Personal Care

Food & Beverages0%

Personal Care0%

0%
Toys, Hobby & DIY

DIY, Garden & Pets0%

Hobby & Stationery0%

Sports & Outdoor0%

Toys & Baby0%

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
ao.de: eCommerce revenue split by country Share of eCommerce net sales by country ao.de is shipping to
Source: Statista analysis
ao.de: Marketshare and competitors in the Furniture & Appliances Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by ao.de are featured on category-level in comparison to the market and top competitors

In the Furniture & Appliances market in Germany, ao.de generates US$150m - US$200m in 2018. Therefore, ao.de accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, ao.de is ranked # in this submarket with , , and being the market leaders.

US$150m - US$200m

Net Sales in 2018, ao.de

in Furniture & Appliances in Germany

Market share 2018: ao.de

in Furniture & Appliances, Germany

Total market volume: Furniture & Appliances in Germany

In million US$

Top Online Stores in the Furniture & Appliances Market in Germany

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Revenue ranking in Furniture & Appliances

In Germany

Payment analytics

ao.de: Offered payment methods to the clients Payment methods provided by ao.de, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by ao.de, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

ao.de: Implemented shop software eCommerce shop software ao.de is using, in relation to the average distribution of shop software

Shop Software ao.de

 

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

ao.de: Distribution channels Multichannel stategy of ao.de, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

ao.de: Leads by department
Management
Marketing & Communications
Source: Statista Research