lidl.de

Main Country

Germany

Main Category

Toys, Hobby & DIY

Launch year

2008

lidl.de, operated by Lidl Digital International GmbH & Co. KG, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, lidl.de is an all-round online store, with products on offer that cover different categories, such as “Toys, Hobby & DIY”, “Furniture & Appliances” as well as “Fashion”. The online store was launched in 2008.

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Company

Lidl Digital International GmbH & Co. KG

Parent Company

Schwarz Beteiligungs GmbH

Revenue analytics

lidl.de: eCommerce net sales growth All net sales after deduction of returns generated by lidl.de via a digital channel in 2017 and recent calender years (first party sales)
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US$845.6m

Global Net Sales in 2017

 

Global Net Sales Growth

In million US$

??%

Growth 2017 / 2016

In percent

Source: 2015 – Statista analysis, 2016 – Statista analysis, 2017 – Secondary sources, Statista analysis, 2018 – Forecast
lidl.de: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products lidl.de is offering
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34%
Toys, Hobby & DIY

DIY, Garden & Pets

Hobby & Stationery

Sports & Outdoor

Toys & Baby

Furniture & Appliances

Furniture & Homeware

Household Appliances

Fashion

Apparel

Bags & Accessories

Footwear

Food & Personal Care

Food & Beverages

Personal Care

Electronics & Media

Books, Movies, Music

Consumer Electronics

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
lidl.de: eCommerce revenue split by country Share of eCommerce net sales by country lidl.de is shipping to
Source: Statista analysis
lidl.de: Marketshare and competitors in the Toys, Hobby & DIY Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by lidl.de are featured on category-level in comparison to the market and top competitors

In the Toys, Hobby & DIY market in Germany, lidl.de generates US$750m - US$1,000m in 2017. Therefore, lidl.de accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, lidl.de is ranked # in this submarket with , , and being the market leaders.

US$750m - US$1,000m

Net Sales in 2017, lidl.de

in Toys, Hobby & DIY in Germany

Market share 2017: lidl.de

in Toys, Hobby & DIY, Germany

Total market volume: Toys, Hobby & DIY in Germany

In million US$

Top Online Stores in the Toys, Hobby & DIY Market in Germany

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Revenue ranking in Toys, Hobby & DIY

In Germany

Traffic analytics

lidl.de: Website visits & Traffic sources
Source: Similarweb.com

Payment analytics

lidl.de: Offered payment methods to the clients Payment methods provided by lidl.de, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by lidl.de, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

lidl.de: Distribution channels Multichannel stategy of lidl.de, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

lidl.de: Leads by department
Management
Marketing & Communications
Source: Statista Research