mytoys.de

Main Country

Germany

Main Category

Toys, Hobby & DIY

Launch year

1999

mytoys.de, operated by myToys.de GmbH, is an online store with nationally-focused sales. Its eCommerce net sales are generated mostly in Germany. Other countries only account for a small share of eCommerce net sales, e. g. Austria. With regards to the product range, mytoys.de is an all-round online store, with products on offer that cover different categories, such as “Toys, Hobby & DIY”, “Fashion” as well as “Furniture & Appliances”. The online store was launched in 1999.

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Company

myToys.de GmbH

Net Sales Fiscal year: 01.03.2016 - 28.02.2017
Source: Annual report

US$442m

Parent Company

Otto GmbH & Co. KG

Net Sales Fiscal year: 01.03.2017 - 28.02.2018
Source: Annual report

US$13,653m

Related Shops

Revenue analytics

mytoys.de: eCommerce net sales growth All net sales after deduction of returns generated by mytoys.de via a digital channel in 2017 and recent calender years (first party sales)
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US$295.9m

Global Net Sales in 2017

 

Global Net Sales Growth

In million US$

??%

Growth 2017 / 2016

In percent

Source: 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Press release, secondary sources, Statista analysis, 2018 – Statista analysis, 2019 – Forecast
mytoys.de: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products mytoys.de is offering
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80%
Toys, Hobby & DIY

DIY, Garden & Pets

Hobby & Stationery

Sports & Outdoor

Toys & Baby

Fashion

Apparel

Bags & Accessories

Footwear

Furniture & Appliances

Furniture & Homeware

Household Appliances

0%
Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

0%
Food & Personal Care

Food & Beverages0%

Personal Care0%

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
mytoys.de: eCommerce revenue split by country Share of eCommerce net sales by country mytoys.de is shipping to
Source: Statista analysis
mytoys.de: Marketshare and competitors in the Toys, Hobby & DIY Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by mytoys.de are featured on category-level in comparison to the market and top competitors

In the Toys, Hobby & DIY market in Germany, mytoys.de generates US$200m - US$300m in 2017. Therefore, mytoys.de accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, mytoys.de is ranked # in this submarket with , , and being the market leaders.

US$200m - US$300m

Net Sales in 2017, mytoys.de

in Toys, Hobby & DIY in Germany

Market share 2017: mytoys.de

in Toys, Hobby & DIY, Germany

Total market volume: Toys, Hobby & DIY in Germany

In million US$

Top Online Stores in the Toys, Hobby & DIY Market in Germany

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Revenue ranking in Toys, Hobby & DIY

In Germany

Payment analytics

mytoys.de: Offered payment methods to the clients Payment methods provided by mytoys.de, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by mytoys.de, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

mytoys.de: Implemented shop software eCommerce shop software mytoys.de is using, in relation to the average distribution of shop software

Shop Software mytoys.de

 

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

mytoys.de: Distribution channels Multichannel stategy of mytoys.de, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

mytoys.de: Leads by department
Management
Source: Statista Research