wayfair.de

Main Country

Germany

Main Category

Furniture & Appliances

Launch year

2011

wayfair.de, operated by Wayfair GmbH, is an online store with nationally-focused sales. Its eCommerce net sales are generated mostly in Germany. Other countries only account for a small share of eCommerce net sales, e. g. Austria. With regards to the product range, wayfair.de achieves the greatest part of its eCommerce net sales in the “Furniture & Appliances” category. Furthermore, products from the “Toys, Hobby & DIY” category are part of the offer. The online store was launched in 2011.

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Company

Wayfair GmbH

Parent Company

Wayfair, Inc.

Net Sales Fiscal year: 01.01.2017 - 31.12.2017
Source: Annual report

US$4,721m

Revenue analytics

wayfair.de: eCommerce net sales growth All net sales after deduction of returns generated by wayfair.de via a digital channel in 2017 and recent calender years (first party sales)
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US$34.1m

Global Net Sales in 2017

 

Global Net Sales Growth

In million US$

??%

Growth 2017 / 2016

In percent

Source: 2014 – Annual report, Statista analysis, 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Annual report, Statista analysis, 2018 – Forecast, 2019 – Forecast
wayfair.de: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products wayfair.de is offering
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78%
Furniture & Appliances

Furniture & Homeware

Household Appliances

Toys, Hobby & DIY

DIY, Garden & Pets

Hobby & Stationery

Sports & Outdoor

Toys & Baby

0%
Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

0%
Fashion

Apparel0%

Bags & Accessories0%

Footwear0%

0%
Food & Personal Care

Food & Beverages0%

Personal Care0%

other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
wayfair.de: eCommerce revenue split by country Share of eCommerce net sales by country wayfair.de is shipping to
Source: Company website, Statista analysis
wayfair.de: Marketshare and competitors in the Furniture & Appliances Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by wayfair.de are featured on category-level in comparison to the market and top competitors

In the Furniture & Appliances market in Germany, wayfair.de generates US$30m - US$40m in 2017. Therefore, wayfair.de accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, wayfair.de is ranked # in this submarket with , , and being the market leaders.

US$30m - US$40m

Net Sales in 2017, wayfair.de

in Furniture & Appliances in Germany

Market share 2017: wayfair.de

in Furniture & Appliances, Germany

Total market volume: Furniture & Appliances in Germany

In million US$

Top Online Stores in the Furniture & Appliances Market in Germany

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Revenue ranking in Furniture & Appliances

In Germany

Payment analytics

wayfair.de: Offered payment methods to the clients Payment methods provided by wayfair.de, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by wayfair.de, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

wayfair.de: Implemented shop software eCommerce shop software wayfair.de is using, in relation to the average distribution of shop software

Shop Software wayfair.de

 

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

wayfair.de: Distribution channels Multichannel stategy of wayfair.de, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Amazon
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

wayfair.de: Leads by department
Management
Source: Statista Research