wayfair.de, operated by Wayfair GmbH, is an online store with nationally-focused sales. Its eCommerce net sales are generated mostly in Germany. Other countries only account for a small share of eCommerce net sales, e. g. Austria. With regards to the product range, wayfair.de achieves the greatest part of its eCommerce net sales in the “Furniture & Appliances” category. Furthermore, products from the “Toys, Hobby & DIY” category are part of the offer. The online store was launched in 2011.
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Fiscal year: 01.01.2017 - 31.12.2017
Source: Annual report
wayfair.de: eCommerce net sales growth
All net sales after deduction of returns generated by wayfair.de via a digital channel
in 2017 and recent calender years (first party sales)
wayfair.de: eCommerce revenue split by category
Share of eCommerce net sales by distinct product categories based on the products wayfair.de is offering
Furniture & Appliances
Furniture & Homeware
Toys, Hobby & DIY
DIY, Garden & Pets
Hobby & Stationery
Sports & Outdoor
Toys & Baby
Electronics & Media
Books, Movies, Music0%
Bags & Accessories0%
Food & Personal Care
Food & Beverages0%
Note: Due to roundings, the sum may be higher/lower than 100%.
Source: Statista analysis
wayfair.de: eCommerce revenue split by country
Share of eCommerce net sales by country wayfair.de is shipping to
Source: Company website, Statista analysis
wayfair.de: Marketshare and competitors in the Furniture & Appliances Market in Germany
In-depth analysis of this online store's most important countries:
eCommerce net sales generated by wayfair.de are featured
on category-level in comparison to the market and top competitors
In the Furniture & Appliances
market in Germany, wayfair.de
generates US$30m - US$40m in 2017.
Therefore, wayfair.de accounts for
0% - 5%
of eCommerce net sales in the market.
In regard to competitors, wayfair.de is
in this submarket with
, , and
being the market leaders.
US$30m - US$40m
Net Sales in 2017, wayfair.de
in Furniture & Appliances in Germany
Market share 2017: wayfair.de
in Furniture & Appliances, Germany
Total market volume: Furniture & Appliances in Germany
In million US$
Top Online Stores in the Furniture & Appliances Market in Germany