zalando.de

Main Country

Germany

Main Category

Fashion

Launch year

2008

zalando.de, operated by Zalando SE, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, zalando.de achieves the greatest part of its eCommerce net sales in the “Fashion” category. Furthermore, products from the “Toys, Hobby & DIY” category are part of the offer. The online store was launched in 2008.

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Company

Zalando SE

Net Sales Fiscal year: 01.01.2017 - 31.12.2017
Source: Annual report

US$4,810m

Revenue analytics

zalando.de: eCommerce net sales growth All net sales after deduction of returns generated by zalando.de via a digital channel in 2017 and recent calender years (first party sales)
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US$1,444.7m

Global Net Sales in 2017

 

#46

Rank

Global Net Sales Growth

In million US$

17.0%

Growth 2017 / 2016

In percent

#1274

Rank

Source: 2013 – Annual report, Statista analysis, 2014 – Annual report, Statista analysis, 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Annual report, Statista analysis, 2018 – Forecast
zalando.de: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products zalando.de is offering
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95%
Fashion

Apparel 47%

Bags & Accessories 14%

Footwear 34%

5%
Toys, Hobby & DIY

DIY, Garden & Pets 0%

Hobby & Stationery 0%

Sports & Outdoor 0%

Toys & Baby 5%

0%
Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

0%
Food & Personal Care

Food & Beverages0%

Personal Care0%

0%
Furniture & Appliances

Furniture & Homeware0%

Household Appliances0%

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
zalando.de: eCommerce revenue split by country Share of eCommerce net sales by country zalando.de is shipping to
Source: Statista analysis
zalando.de: Marketshare and competitors in the Fashion Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by zalando.de are featured on category-level in comparison to the market and top competitors

In the Fashion market in Germany, zalando.de generates US$1,372.4m in 2017. Therefore, zalando.de accounts for 9.2% of eCommerce net sales in the market, whose total volume amounts to US$14,861.0m in 2017. In regard to competitors, zalando.de is ranked #1 in this submarket with , , and being the market leaders.

US$1,372.4m

Net Sales in 2017, zalando.de

in Fashion in Germany

Market share 2017: zalando.de

in Fashion, Germany

Total market volume: Fashion in Germany

In million US$

Top Online Stores in the Fashion Market in Germany

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zalando.de
# 1

Revenue ranking in Fashion

In Germany

Source: Statista analysis

Traffic analytics

zalando.de: Website visits & Traffic sources
Source: Similarweb.com

Payment analytics

zalando.de: Offered payment methods to the clients Payment methods provided by zalando.de, in relation to the average distribution of payment methods
Bank transfer
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Cards
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Cash on delivery
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E-wallets
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Invoice
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Other
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Direct debits
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Offered payment methods by country and category Payment methods provided by zalando.de, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

zalando.de: Distribution channels Multichannel stategy of zalando.de, in relation to the average distribution of these channels
Bricks & Mortar yes
Catalog, Mail Order no
Phone no
Marketplace: Amazon no
Marketplace: eBay no
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

zalando.de: Leads by department
Management
Source: Statista Research