Main Country


Main Category


Launch year

2008, operated by Zalando SE, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, achieves the greatest part of its eCommerce net sales in the “Fashion” category. Furthermore, products from the “Toys, Hobby & DIY” category are part of the offer. The online store was launched in 2008.

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Zalando SE

Net Sales Fiscal year: 01.01.2017 - 31.12.2017
Source: Annual report


Revenue analytics eCommerce net sales growth All net sales after deduction of returns generated by via a digital channel in 2017 and recent calender years (first party sales)
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Global Net Sales in 2017




Global Net Sales Growth

In million US$


Growth 2017 / 2016

In percent



Source: 2013 – Annual report, Statista analysis, 2014 – Annual report, Statista analysis, 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Annual report, Statista analysis, 2018 – Forecast eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products is offering
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Apparel 58%

Bags & Accessories 4%

Footwear 34%

Food & Personal Care

Food & Beverages 0%

Personal Care 2%

Toys, Hobby & DIY

DIY, Garden & Pets 0%

Hobby & Stationery 0%

Sports & Outdoor 0%

Toys & Baby 2%

Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

Furniture & Appliances

Furniture & Homeware0%

Household Appliances0%


Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis eCommerce revenue split by country Share of eCommerce net sales by country is shipping to
Source: Statista analysis Marketshare and competitors in the Fashion Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by are featured on category-level in comparison to the market and top competitors

In the Fashion market in Germany, generates US$1,386.9m in 2017. Therefore, accounts for 9.3% of eCommerce net sales in the market, whose total volume amounts to US$14,861.0m in 2017. In regard to competitors, is ranked #1 in this submarket with , , and being the market leaders.


Net Sales in 2017,

in Fashion in Germany

Market share 2017:

in Fashion, Germany

Total market volume: Fashion in Germany

In million US$

Top Online Stores in the Fashion Market in Germany

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# 1

Revenue ranking in Fashion

In Germany

Source: Statista analysis

Payment analytics Offered payment methods to the clients Payment methods provided by, in relation to the average distribution of payment methods
Bank transfer
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Cash on delivery
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Direct debits
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Offered payment methods by country and category Payment methods provided by, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on, Statista analysis

Multichannel and shipping Analytics Distribution channels Multichannel stategy of, in relation to the average distribution of these channels
Bricks & Mortar yes
Catalog, Mail Order no
Phone no
Marketplace: Amazon no
Marketplace: eBay no
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on, Statista analysis

Contact Information Leads by department
Source: Statista Research