Main Country


Main Category


Launch year


With an online revenue of over US$1.4 billion,, operated by Zalando SE, is the leading fashion online store in Germany. Despite other online retailers, works as a hybrid retailer. On top of their own offer they are also offering third party products on their website.

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Zalando SE

Net Sales Fiscal year: 01.01.2017 - 31.12.2017
Source: Annual report


Revenue analytics eCommerce net sales growth All net sales after deduction of returns generated by via a digital channel in 2017 and recent calender years (first party sales)
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Global Net Sales in 2017




Global Net Sales Growth

In million US$


Growth 2017 / 2016

In percent



Source: 2013 – Annual report, Statista analysis, 2014 – Annual report, Statista analysis, 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Annual report, Statista analysis, 2018 – Statista analysis, 2019 – Forecast eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products is offering
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Apparel 58%

Bags & Accessories 4%

Footwear 34%

Food & Personal Care

Food & Beverages 0%

Personal Care 2%

Toys, Hobby & DIY

DIY, Garden & Pets 0%

Hobby & Stationery 0%

Sports & Outdoor 0%

Toys & Baby 2%

Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

Furniture & Appliances

Furniture & Homeware0%

Household Appliances0%


Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis eCommerce revenue split by country Share of eCommerce net sales by country is shipping to
Source: Statista analysis Marketshare and competitors in the Fashion Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by are featured on category-level in comparison to the market and top competitors

In the Fashion market in Germany, generates US$1,386.9m in 2017. Therefore, accounts for 9.3% of eCommerce net sales in the market, whose total volume amounts to US$14,861.0m in 2017. In regard to competitors, is ranked #1 in this submarket with , , and being the market leaders.


Net Sales in 2017,

in Fashion in Germany

Market share 2017:

in Fashion, Germany

Total market volume: Fashion in Germany

In million US$

Top Online Stores in the Fashion Market in Germany

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# 1

Revenue ranking in Fashion

In Germany

Source: Statista analysis

Payment analytics Offered payment methods to the clients Payment methods provided by, in relation to the average distribution of payment methods
Bank transfer
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Cash on delivery
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Direct debits
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Offered payment methods by country and category Payment methods provided by, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on, Statista analysis

Shop Software Analytics Implemented shop software eCommerce shop software is using, in relation to the average distribution of shop software

Shop Software

Shop Software: unknown

Software Distribution

Global in Percent

Source: shop software – shop software –
Market comparison: all relevant shops on, Statista analysis

Multichannel and shipping Analytics Distribution channels Multichannel stategy of, in relation to the average distribution of these channels
Bricks & Mortar yes
Catalog, Mail Order no
Phone no
Marketplace: Amazon no
Marketplace: eBay no
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on, Statista analysis

Contact Information Leads by department
Source: Statista Research