Hybrid marketplace
Hybrid marketplaces are a type of marketplace that combine elements of a traditional online store and a marketplace. In a hybrid marketplace, the platform sells its own products from its inventory while also allowing independent sellers to list and sell their goods on the same platform. Examples of hybrid marketplaces include Amazon and JD.com.
If you want to learn more about 1P (first-party) and 3P (third-party) models, marketplaces, or how we calculate GMV, you can find it here.
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