Quality indicator

At ECDB, every market and retailer modelling is assigned a Quality Indicator – A, B, or C – based on the quantity and quality of available data as well as analyst effort.

We use a wide range of independent sources to model key figures such as monthly and annual revenue, average order value, and number of orders. Because the data depth varies by retailer or market, we assign one of three standards to ensure transparency:

  • A – High-quality, analyst-driven modelling using detailed, objective, and consistent data inputs.
  • B – Analyst-driven modelling with plausible assumptions based on strong, but partially limited, data inputs.
  • C – Modelled primarily using the ECDB Revenue Estimation Model with minimal manual refinement.

Glossary entries with Q

Back to