Furniture & Appliances market in the UAE

The UAE Furniture & Appliances eCommerce market is predicted to reach US$1,456.5 million by 2023 and accounts for 12.4% of the total eCommerce market in the United Arab Emirates. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.4%, resulting in a projected market volume of US$1,941.3 million by 2027. Within the Furniture & Appliances market ecommerceDB considers the following two sub-markets: Furniture & Homeware and Household Appliances.

Market development

eCommerce revenue development in the Furniture & Appliances market in the UAE

The UAE Furniture & Appliances eCommerce market is predicted to reach US$1,456.5 million by 2023 and accounts for 12.4% of the total eCommerce market in the United Arab Emirates. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.4%, resulting in a projected market volume of US$1,941.3 million by 2027. Within the Furniture & Appliances market ecommerceDB considers the following two sub-markets: Furniture & Homeware and Household Appliances.

eCommerce revenue development in the Furniture & Appliances market in the UAE

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV (in US$) 96.9 7.4 29.4 3.7 80.8 40.2 7.0 38.9
CVR (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV: Average Order Value CVR: Conversion Rate

Top stores

Top five Furniture & Appliances online stores in the UAE by net sales 2021

With sales in the UAE Furniture & Appliances market, amazon.ae generated a revenue of US$109.8 million in 2021, which means it is the leading online store in this market. In second place is homecentre.com with a revenue of over US$34.2 million, followed by homeboxstores.com with a revenue of US$31.6 million. Altogether, the top three online stores account for a market share of about 50.7% within the top 100 stores of the given market. The Furniture & Appliances ranking of the United Arab Emirates is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Furniture & Appliances market in the UAE in 2021

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ecommerceDB analysis

no-access-0 no-access-1 no-access-2 no-access-3 no-access-4
Filtered revenue (in mUS$) 900.0 550.0 470.0 430.0 370.0
Share of global revenue (in %) 20.7 12.0 3.9 20.6 20.7
Global revenue (in mUS$) 8,300.0 4,600.0 1,190.0 2,122.0 1,814.0
Growth global revenue (in %) 8.3 12.4 33.6 18.0 12.6

Market definition

Definition of the Furniture & Appliances market

Market definition: Furniture & Appliances The category Furniture & Appliances is comprised of the digital sale of furniture, kitchens and household goods (e.g. kitchen accessories, bathroom accessories and home textiles), as well as electronic household appliances (e.g. washing machines, dishwashers and coffee machines) for the private end user (B2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Furniture
  • Household goods (e.g. kitchen accessories, bathroom accessories and home textiles)
  • Electronic household appliances (e.g. washing machines, dishwashers and coffee machines)
  • Kitchens

Out-of-scope

  • Baths, sinks, faucets, and other unmovable objects
  • Consumer electronics
  • Fans, fan heaters, and air conditioners
  • Other household textiles