Care Products market in the Republic of the Congo

The Congolese Care Products eCommerce market is predicted to reach US$3.1 million by 2025 and accounts for 8.7% of the total eCommerce market in the Republic of the Congo. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 10.0%, resulting in a projected market volume of US$4.6 million by 2029. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Personal Care market in the Republic of the Congo

The Congolese Personal Care eCommerce market is predicted to reach US$1.5 million by 2025 and accounts for 48.5% of the Care Products eCommerce market in the Republic of the Congo. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 7.8%, resulting in a projected market volume of US$2.1 million by 2029. The Personal Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Health Care, and Household Care.

eCommerce revenue development in the Personal Care market in the Republic of the Congo

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Personal Care market in the Republic of the Congo

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)41.294.551.566.857.790.22.393.2

Online share

eCommerce online share of the total Personal Care market in the Republic of the Congo

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Congolese Personal Care retail market, the online share is 4.1% and will decrease by an average of 1.4% to 3.9% by 2029.

eCommerce online share of the total Personal Care market in the Republic of the Congo

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)73.0%21.4%54.1%88.3%11.6%5.4%73.4%61.1%

Market definition

Definition of the Personal Care market within the Care Products market

Market definition: Care Products > Personal Care The category Personal Care encompasses the commercial (B2C) sale of shower and bath products (e.g. shampoos, shower gels, deodorants), cosmetics (e.g. make-up, mascaras, nail care), hygiene products (e.g. feminine hygiene products, toilet paper), and more. Not covered are household care, health care or professional products and services for personal care (e.g. beauty treatments, make-up course). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Shower and bath products (e.g. shampoos, shower gels, deodorants)
  • Cosmetics (e.g. make-up, mascaras, nail care)
  • Hygiene products (e.g. feminine hygiene products, toilet paper)
  • Fragrances

Out-of-scope

  • Household care
  • Health care
  • Professional products and services for personal care (e.g. beauty treatments, make-up course)

Select sub-category

  • Care Products
    • Health Care
      • Eye Care *
      • Medical Products *
        • Family Planning *
        • Medical Supplies *
        • Other Medical Products *
      • Nutrition *
        • Food Supplements *
        • Protein Drinks & Bars *
        • Health Teas *
        • Other Nutrition *
      • Pharmaceuticals *
        • OTC Drugs *
        • Prescription Drugs *
        • Other Pharmaceuticals *
      • Other Health Care *
    • Household Care
      • Cleaning Equipment *
      • Detergents *
      • Other Household Care *
    • Personal Care
      • Decorative Cosmetics
        • Eye Cosmetics *
        • Lipsticks *
        • Make-up *
        • Nail Cosmetics *
        • Other Decorative Cosmetics *
      • Fragrances *
        • Men's Fragrances *
        • Women's Fragrances *
      • Hygiene *
        • Feminine Hygiene *
        • Handkerchiefs *
        • Toilet Paper *
        • Other Hygiene *
      • Shower & Bath
        • Conditioners *
        • Creams & Body Lotions *
        • Deodorants *
        • Hair Dyes *
        • Shampoos *
        • Other Shower & Bath *
      • Other Personal Care *

* Not available for the selected country