Toys, Hobby & DIY market in Egypt
The Egyptian Toys, Hobby & DIY eCommerce market is predicted to reach US$1,358.9 million by 2023 and accounts for 18.0% of the total eCommerce market in Egypt. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.4%, resulting in a projected market volume of US$2,170.1 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Hobby & Stationery, Toys & Baby, DIY, Garden & Pets, and Sports & Outdoor.
Market development
eCommerce revenue development in the Sports & Outdoor market in Egypt
The Egyptian Sports & Outdoor eCommerce market is predicted to reach US$127.2 million by 2023 and accounts for 9.4% of the Toys, Hobby & DIY eCommerce market in Egypt. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.3%, resulting in a projected market volume of US$217.4 million by 2027. The Sports & Outdoor eCommerce market is a sub-market of the Toys, Hobby & DIY market. Further categories within the Toys, Hobby & DIY market are: DIY, Garden & Pets, Hobby & Stationery, and Toys & Baby.
eCommerce revenue development in the Sports & Outdoor market in Egypt
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 90.5 | 2.5 | 54.9 | 0.2 | 88.4 | 56.5 | 94.1 | 35.5 |
| AOV (in US$) | 58.7 | 97.4 | 29.4 | 33.1 | 17.1 | 88.0 | 68.1 | 53.1 |
| CVR (in %) | 90.5 | 2.5 | 54.9 | 0.2 | 88.4 | 56.5 | 94.1 | 35.5 |
Top stores
Top five Sports & Outdoor online stores in Egypt by net sales 2021
With sales in the Egyptian Sports & Outdoor market, souq.com generated a revenue of US$4.1 million in 2021, which means it is the leading online store in this market. In second place is decathlon.eg with a revenue of over US$1.0 million, followed by carrefouregypt.com with a revenue of US$0.6 million. Altogether, the top three online stores account for a market share of about 87.0% within the top 25 stores of the given market. The Sports & Outdoor ranking of Egypt is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Sports & Outdoor market in Egypt in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Market definition
Definition of the Sports & Outdoor market within the Toys, Hobby & DIY market
Market definition: Toys, Hobby & DIY > Sports & Outdoor The category Sports & Outdoor comprises leisure products linked to sports and outdoor activities. Sports and outdoor items also include clothing, shoes, as well as sports and outdoor equipment, e.g., hiking poles, backpacks, fitness equipment, hunting devices, sporting weapons, swimming accessories, and winter sports gear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Track and jogging suits worn for sporting activities
- Lifestyle apparel by sportswear brands
- Functional clothing and footwear for sports purposes
- Athletic apparel and footwear worn for leisure
- Swimwear
- Fishing articles and equipment
- Summer and winter sports equipment
Out-of-scope
- Work clothes
- Diving equipment
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- Other DIY, Garden & Pets *
- Pet Food *
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- Drones *
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- Acoustic Pianos & Stringed Keyboard Instruments *
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- E-Cigarettes *
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- Baby Food *
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