Toys, Hobby & DIY market in Ethiopia
The Ethiopian Toys, Hobby & DIY eCommerce market is predicted to reach US$80.9 million by 2023 and accounts for 6.3% of the total eCommerce market in Ethiopia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.5%, resulting in a projected market volume of US$139.2 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Toys & Baby, Sports & Outdoor, and Hobby & Stationery.
Market development
eCommerce revenue development in the Baby market in Ethiopia
The Ethiopian Baby eCommerce market is predicted to reach US$5.3 million by 2023 and accounts for 34.8% of the Toys & Baby eCommerce market in Ethiopia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 19.4%, resulting in a projected market volume of US$10.7 million by 2027. The Baby eCommerce market is a sub-market of the Toys & Baby market. Further categories within the Toys & Baby market are: Other Toys & Baby, and Toys.
eCommerce revenue development in the Baby market in Ethiopia
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
| AOV (in US$) | 80.1 | 94.8 | 23.7 | 62.9 | 17.2 | 61.6 | 21.6 | 62.7 |
| CVR (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
Select sub-market
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- Other DIY, Garden & Pets *
- Pet Food *
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- Construction Sets & Models *
- Drones *
- Musical Instruments *
- Acoustic Pianos & Stringed Keyboard Instruments *
- Electronic & Electromechanical Musical Instruments *
- Parts & Accessories of Musical Instruments *
- Percussion Instruments *
- String Instruments *
- Wind Instruments *
- Other Hobby & Stationery *
- Tobacco Products *
- Cigarettes *
- Cigars *
- E-Cigarettes *
- Smoking Tobacco *
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- Fishing Articles & Equipment *
- Other Sports & Outdoor *
- Sports & Swimwear *
- Summer Sports Equipment *
- Winter Sports Equipment *
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- Baby & Child Skin Care *
- Baby Clothes *
- Baby Diapers *
- Baby Food *
- Other Toys & Baby *
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- Card Games *
- Dolls & Stuffed Toys *
- Puzzles *
- Toys for Toddlers & Kids *
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* Not available for the selected country