Furniture & Appliances market in Ghana

The Ghanaian Furniture & Appliances eCommerce market is predicted to reach US$124.2 million by 2023 and accounts for 15.9% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.7%, resulting in a projected market volume of US$230.5 million by 2027. Within the Furniture & Appliances market ecommerceDB considers the following two sub-markets: Household Appliances and Furniture & Homeware.

Market development

eCommerce revenue development in the Small Appliances market in Ghana

The Ghanaian Small Appliances eCommerce market is predicted to reach US$23.8 million by 2023 and accounts for 27.0% of the Household Appliances eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.3%, resulting in a projected market volume of US$45.1 million by 2027. The Small Appliances eCommerce market is a sub-market of the Household Appliances market. Further categories within the Household Appliances market are: Major Appliances, and Other Household Appliances.

eCommerce revenue development in the Small Appliances market in Ghana

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV (in US$) 25.0 79.2 53.2 8.8 40.1 18.0 53.6 31.9
CVR (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV: Average Order Value CVR: Conversion Rate

Select sub-market

* Not available for the selected country