Furniture & Appliances market in Ghana
The Ghanaian Furniture & Appliances eCommerce market is predicted to reach US$124.2 million by 2023 and accounts for 15.9% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.7%, resulting in a projected market volume of US$230.5 million by 2027. Within the Furniture & Appliances market ecommerceDB considers the following two sub-markets: Household Appliances and Furniture & Homeware.
Market development
eCommerce revenue development in the Small Appliances market in Ghana
The Ghanaian Small Appliances eCommerce market is predicted to reach US$23.8 million by 2023 and accounts for 27.0% of the Household Appliances eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.3%, resulting in a projected market volume of US$45.1 million by 2027. The Small Appliances eCommerce market is a sub-market of the Household Appliances market. Further categories within the Household Appliances market are: Major Appliances, and Other Household Appliances.
eCommerce revenue development in the Small Appliances market in Ghana
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
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Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 53.8 | 18.9 | 12.0 | 66.8 | 95.9 | 59.7 | 65.3 | 98.4 |
AOV (in US$) | 25.0 | 79.2 | 53.2 | 8.8 | 40.1 | 18.0 | 53.6 | 31.9 |
CVR (in %) | 53.8 | 18.9 | 12.0 | 66.8 | 95.9 | 59.7 | 65.3 | 98.4 |
Select sub-market
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- Beds *
- Closets, Nightstands & Dressers *
- Mattresses *
- Other Bedroom Furniture *
- Floor Covering *
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- Other Living-Room & Dining-Room Furniture *
- Plastic & Other Furniture *
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- Coffee Machines *
- Electric Kettles *
- Grills & Roasters *
- Hair Clippers *
- Hair Dryers *
- Irons *
- Microwave Ovens *
- Toasters *
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* Not available for the selected country