Toys, Hobby & DIY market in Croatia

The Croatian Toys, Hobby & DIY eCommerce market is predicted to reach US$183.4 million by 2023 and accounts for 12.5% of the total eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.9%, resulting in a projected market volume of US$248.3 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Hobby & Stationery, DIY, Garden & Pets, Sports & Outdoor, and Toys & Baby.

Market development

eCommerce revenue development in the DIY, Garden & Pets market in Croatia

The Croatian DIY, Garden & Pets eCommerce market is predicted to reach US$51.2 million by 2023 and accounts for 27.9% of the Toys, Hobby & DIY eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.4%, resulting in a projected market volume of US$58.5 million by 2027. The DIY, Garden & Pets eCommerce market is a sub-market of the Toys, Hobby & DIY market. Further categories within the Toys, Hobby & DIY market are: Hobby & Stationery, Sports & Outdoor, and Toys & Baby.

eCommerce revenue development in the DIY, Garden & Pets market in Croatia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV (in US$) 17.8 30.3 17.8 90.3 59.3 11.0 89.8 23.7
CVR (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV: Average Order Value CVR: Conversion Rate

Top stores

Top five DIY, Garden & Pets online stores in Croatia by net sales 2021

With sales in the Croatian DIY, Garden & Pets market, bauhaus.hr generated a revenue of US$26.2 million in 2021, which means it is the leading online store in this market. In second place is ekupi.hr with a revenue of over US$13.2 million, followed by pet-centar.hr with a revenue of US$12.8 million. Altogether, the top three online stores account for a market share of about 36.8% within the top 100 stores of the given market. The DIY, Garden & Pets ranking of Croatia is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the DIY, Garden & Pets market in Croatia in 2021

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ecommerceDB analysis

no-access-0 no-access-1 no-access-2 no-access-3 no-access-4
Filtered revenue (in mUS$) 900.0 550.0 470.0 430.0 370.0
Share of global revenue (in %) 20.7 12.0 3.9 20.6 20.7
Global revenue (in mUS$) 8,300.0 4,600.0 1,190.0 2,122.0 1,814.0
Growth global revenue (in %) 8.3 12.4 33.6 18.0 12.6

Market definition

Definition of the DIY, Garden & Pets market within the Toys, Hobby & DIY market

Market definition: Toys, Hobby & DIY > DIY, Garden & Pets The category DIY, Garden & Pets includes the commercial online sale of items for the garden (e.g., flowers and plants, garden furniture, BBQ equipment, sun screens, fertilizers, as well as compost and garden tools), pet food and other pet products, as well as do-it-yourself (DIY) tools for handymen and DIY-ers. Building materials and craft supplies are also included in the segment DIY, Garden & Pets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Garden items (e.g., flowers and plants, garden furniture, sun screens, grills, fertilizers, and garden tools)
  • Security supplies and sensors
  • Tools and crafting goods
  • Pet-related products (e.g., food and toys)
  • Car parts

Out-of-scope

  • Furniture and appliances
  • B2B markets (e.g., Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g., Craigslist)