Food & Personal Care market in Iceland

Name: eCommerce Market Analytics: Bread & Cereal Products eCommerce in Iceland
Creator: ecommerceDB

The Icelandic Food & Personal Care eCommerce market is predicted to reach US$247.1 million by 2023 and accounts for 31.7% of the total eCommerce market in Iceland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.5%, resulting in a projected market volume of US$368.4 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Overview
Market development
Market definition

Market development

eCommerce revenue development in the Bread & Cereal Products market in Iceland

The Icelandic Bread & Cereal Products eCommerce market is predicted to reach US$10.6 million by 2023 and accounts for 11.9% of the Food eCommerce market in Iceland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.8%, resulting in a projected market volume of US$11.4 million by 2027. The Bread & Cereal Products eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Confectionery & Snacks, Convenience Food, Dairy Products & Eggs, Fish & Seafood, Fruits & Nuts, Meat, Oils & Fats, Sauces & Spices, Spreads & Sweeteners, and Vegetables.

eCommerce revenue development in the Bread & Cereal Products market in Iceland

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	47.8	21.2	99.6	23.6	76.4	34.7	4.4	99.4
AOV (in US$)	17.3	97.7	23.9	46.1	44.5	86.1	52.8	48.4
CVR (in %)	47.8	21.2	99.6	23.6	76.4	34.7	4.4	99.4

AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Bread & Cereal Products market within the Food & Personal Care market

Market definition: Food & Personal Care > Food & Beverages > Food > Bread & Cereal Products The category Bread & Cereal Products includes the digital sale of fresh bread and bread rolls, rice, pasta, breakfast cereals, and other cereal products such as flour, baking flour, semolina, couscous, and bulgur. Cereal products such as cakes, cookies, crackers, and pretzels are not included in this sub-segment but can be found in the Confectionery & Snacks segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g., flour, couscous, bulgur)

Out-of-scope

Biscuits
Cookies
Crackers
Cakes

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine *
      - Other Alcoholic Drinks *
      - Spirits
      - Wine
    - Hot Drinks
      - Cocoa *
      - Coffee
      - Tea *
    - Non-Alcoholic Drinks
      - Bottled Water
      - Juices
      - Other Non-Alcoholic Drinks *
      - Soft Drinks
    - Other Beverages *
  - Food
    - Bread & Cereal Products
      - Bread
      - Breakfast Cereals *
      - Other Bread & Cereal Products
      - Pasta *
      - Rice *
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups *
    - Dairy Products & Eggs
      - Cheese
      - Eggs
      - Milk *
      - Other Dairy Products & Eggs
      - Yogurt
    - Fish & Seafood
      - Fresh Fish
      - Fresh Seafood *
      - Processed Fish & Seafood
    - Fruits & Nuts
      - Fresh Fruits
      - Nuts *
      - Processed & Frozen Fruits *
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats
      - Butter *
      - Edible Oils *
      - Margarine *
      - Other Oils & Fats *
    - Sauces & Spices
      - Spices & Culinary Herbs *
      - Tomato Ketchup *
    - Spreads & Sweeteners
      - Other Spreads & Sweeteners *
      - Spreads *
      - Sweeteners *
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables
- Personal Care
  - Beauty Care
    - Cosmetics
      - Eyes
      - Face (Cosmetics)
      - Lips
      - Nails *
      - Natural Cosmetics *
      - Prestige Cosmetics
    - Fragrances *
    - Other Beauty Care
  - Body Care
    - Deodorants
    - Feminine Hygiene *
    - Shaving
    - Shower & Bath
  - Eye Care
    - Contact Lenses
    - Spectacle Lenses
  - Hair Care
  - Health Care *
    - Analgesics *
    - Cold & Cough Remedies *
    - Digestives & Intestinal Remedies *
    - Hand Sanitizer *
    - Incontinence *
    - Other Health Care *
    - Skin Treatment *
    - Vitamins & Minerals *
  - Household Care
    - Dishwashing Detergents *
    - Household Cleaners *
    - Household Paper *
    - Laundry Care
    - Other Household Care
    - Paper Tissues *
    - Polishes, Room Scents & Insecticides *
    - Toilet Paper *
      - Standard Toilet Paper *
      - Wet Toilet Paper *
  - Oral Care
  - Other Personal Care
  - Skin Care
    - Body
    - Face (Skin Care)
    - Prestige Skin Care
    - Sun Protection *

* Not available for the selected country