Food & Personal Care market in Iceland

The Icelandic Food & Personal Care eCommerce market is predicted to reach US$247.1 million by 2023 and accounts for 31.7% of the total eCommerce market in Iceland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.5%, resulting in a projected market volume of US$368.4 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Bread & Cereal Products market in Iceland

The Icelandic Bread & Cereal Products eCommerce market is predicted to reach US$10.6 million by 2023 and accounts for 11.9% of the Food eCommerce market in Iceland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.8%, resulting in a projected market volume of US$11.4 million by 2027. The Bread & Cereal Products eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Confectionery & Snacks, Convenience Food, Dairy Products & Eggs, Fish & Seafood, Fruits & Nuts, Meat, Oils & Fats, Sauces & Spices, Spreads & Sweeteners, and Vegetables.

eCommerce revenue development in the Bread & Cereal Products market in Iceland

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV (in US$) 17.3 97.7 23.9 46.1 44.5 86.1 52.8 48.4
CVR (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Bread & Cereal Products market within the Food & Personal Care market

Market definition: Food & Personal Care > Food & Beverages > Food > Bread & Cereal Products The category Bread & Cereal Products includes the digital sale of fresh bread and bread rolls, rice, pasta, breakfast cereals, and other cereal products such as flour, baking flour, semolina, couscous, and bulgur. Cereal products such as cakes, cookies, crackers, and pretzels are not included in this sub-segment but can be found in the Confectionery & Snacks segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fresh bread and bread rolls
  • Pasta
  • Rice
  • Breakfast cereals
  • Other cereal products (e.g., flour, couscous, bulgur)

Out-of-scope

  • Biscuits
  • Cookies
  • Crackers
  • Cakes

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