Fashion market in South Korea

The South Korean Fashion eCommerce market is predicted to reach US$32,640.2 million by 2023 and accounts for 32.1% of the total eCommerce market in South Korea. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.0%, resulting in a projected market volume of US$36,771.8 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Shirts & Blouses (women) market in South Korea

The South Korean Shirts & Blouses (women) eCommerce market is predicted to reach US$828.6 million by 2023 and accounts for 9.8% of the Women's Apparel eCommerce market in South Korea. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.9%, resulting in a projected market volume of US$892.3 million by 2027. The Shirts & Blouses (women) eCommerce market is a sub-market of the Women's Apparel market. Further categories within the Women's Apparel market are: Blazers (women), Coats & Jackets (women), Dresses & Skirts (women), Jerseys, Sweatshirts & Pullovers (women), Night & Underwear (women), Socks (women), Suits & Ensembles (women), T-Shirts (women), Tights & Leggings (women), and Trousers (women).

eCommerce revenue development in the Shirts & Blouses (women) market in South Korea

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate

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