Fashion market in Kazakhstan

The Kazakhstani Fashion eCommerce market is predicted to reach US$900.2 million by 2023 and accounts for 26.1% of the total eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.1%, resulting in a projected market volume of US$1,637.4 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Coats & Jackets (men) market in Kazakhstan

The Kazakhstani Coats & Jackets (men) eCommerce market is predicted to reach US$15.8 million by 2023 and accounts for 12.6% of the Men's Apparel eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.4%, resulting in a projected market volume of US$30.1 million by 2027. The Coats & Jackets (men) eCommerce market is a sub-market of the Men's Apparel market. Further categories within the Men's Apparel market are: Blazers (men), Jerseys, Sweatshirts & Pullovers (men), Night & Underwear (men), Shirts (men), Socks (men), Suits (men), T-Shirts (men), and Trousers (men).

eCommerce revenue development in the Coats & Jackets (men) market in Kazakhstan

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV (in US$) 17.8 30.3 17.8 90.3 59.3 11.0 89.8 23.7
CVR (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV: Average Order Value CVR: Conversion Rate

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