Fashion market in the Lao People's Democratic Republic

The Lao Fashion eCommerce market is predicted to reach US$106.3 million by 2023 and accounts for 14.2% of the total eCommerce market in Laos. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.5%, resulting in a projected market volume of US$170.5 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Clothing Accessories & Other Clothes (women) market in the Lao People's Democratic Republic

The Lao Clothing Accessories & Other Clothes (women) eCommerce market is predicted to reach US$1.9 million by 2023 and accounts for 4.3% of the Bags & Accessories eCommerce market in Laos. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.9%, resulting in a projected market volume of US$3.0 million by 2027. The Clothing Accessories & Other Clothes (women) eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Clothing Accessories & Other Clothes (children), Clothing Accessories & Other Clothes (men), Eyewear, Luggage & Bags, Luxury Leather Goods, Other Accessories, and Watches & Jewelry.

eCommerce revenue development in the Clothing Accessories & Other Clothes (women) market in the Lao People's Democratic Republic

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV (in US$) 96.9 7.4 29.4 3.7 80.8 40.2 7.0 38.9
CVR (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV: Average Order Value CVR: Conversion Rate

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