Grocery market in Moldova

Market development

eCommerce revenue development in the Sweets & Chocolate market in Moldova

The Moldovan Sweets & Chocolate eCommerce market is predicted to reach US$0.5 million by 2024 and accounts for 25.2% of the Food Cupboard eCommerce market in Moldova. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.4%, resulting in a projected market volume of US$0.7 million by 2028. The Sweets & Chocolate eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Baking Supplies, Cereals, Noodles, Nuts & Dried Fruits, and Other Food Cupboard.

eCommerce revenue development in the Sweets & Chocolate market in Moldova

in million US$

eCommerce revenue growth in the Sweets & Chocolate market in Moldova

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)91.976.854.736.513.487.042.497.2

Online share

eCommerce online share of the total Sweets & Chocolate market in Moldova

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Moldovan Sweets & Chocolate retail market, the online share is 2.0% and will increase by an average of 6.0% to 2.6% by 2028.

eCommerce online share of the total Sweets & Chocolate market in Moldova

in %
20202021202220232024202520262027
Online share (in %)75.8%64.7%12.9%77.3%48.3%30.8%16.5%76.0%

Market definition

Definition of the Sweets & Chocolate market within the Grocery market

Market definition: Grocery > Food > Food Cupboard > Sweets & Chocolate The category Sweets & Chocolate includes the online trade of sweets (e.g. candies, marshmallows, cotton candy, caramel and toffee), chocolates (e.g. chocolate bars, chocolate bonbons, chocolate chips), cookies, and more. This category does not cover cakes and pastries, ice cream or jelly and jam. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sweets (e.g. candies, marshmallows, cotton candy, caramel and toffee)
  • Chocolates (e.g. chocolate bars, chocolate bonbons, chocolate chips)
  • Cookies
  • Chewing gum

Out-of-scope

  • Cakes and pastries
  • Ice cream
  • Jelly and jam

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