Hobby & Leisure market in Myanmar

The Burmese Hobby & Leisure eCommerce market is predicted to reach US$302.9 million by 2025 and accounts for 20.3% of the total eCommerce market in Myanmar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 5.4%, resulting in a projected market volume of US$373.7 million by 2029. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Toys, Pet Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Musical Instruments market in Myanmar

The Burmese Musical Instruments eCommerce market is predicted to reach US$10.2 million by 2025 and accounts for 3.4% of the Hobby & Leisure eCommerce market in Myanmar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 3.8%, resulting in a projected market volume of US$11.8 million by 2029. The Musical Instruments eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Musical Instruments market in Myanmar

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Musical Instruments market in Myanmar

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)37.649.426.379.295.783.69.558.2

Online share

eCommerce online share of the total Musical Instruments market in Myanmar

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Burmese Musical Instruments retail market, the online share is 5.2% and will increase by an average of 7.6% to 7.0% by 2029.

eCommerce online share of the total Musical Instruments market in Myanmar

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)15.4%12.7%92.4%54.6%86.1%80.0%23.4%34.4%

Market definition

Definition of the Musical Instruments market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Musical Instruments The category Musical Instruments covers the sale of guitars, keyboards and pianos, drums and percussions, and more. This category does not cover music software and technology, instrument maintenance and repair or music lessons and educational resources. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Guitars
  • Keyboards and pianos
  • Drums and percussions
  • Wind instruments
  • String instruments
  • Electronic instruments
  • DJ equipment
  • Amplifiers and effects

Out-of-scope

  • Music software and technology
  • Instrument maintenance and repair
  • Music lessons and educational resources

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