Toys, Hobby & DIY market in Malta

The Maltese Toys, Hobby & DIY eCommerce market is predicted to reach US$39.6 million by 2023 and accounts for 10.5% of the total eCommerce market in Malta. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.8%, resulting in a projected market volume of US$59.7 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Hobby & Stationery, DIY, Garden & Pets, Toys & Baby, and Sports & Outdoor.

Market development

eCommerce revenue development in the DIY, Garden & Pets market in Malta

The Maltese DIY, Garden & Pets eCommerce market is predicted to reach US$9.9 million by 2023 and accounts for 25.0% of the Toys, Hobby & DIY eCommerce market in Malta. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.7%, resulting in a projected market volume of US$11.9 million by 2027. The DIY, Garden & Pets eCommerce market is a sub-market of the Toys, Hobby & DIY market. Further categories within the Toys, Hobby & DIY market are: Hobby & Stationery, Sports & Outdoor, and Toys & Baby.

eCommerce revenue development in the DIY, Garden & Pets market in Malta

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV (in US$) 96.9 7.4 29.4 3.7 80.8 40.2 7.0 38.9
CVR (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the DIY, Garden & Pets market within the Toys, Hobby & DIY market

Market definition: Toys, Hobby & DIY > DIY, Garden & Pets The category DIY, Garden & Pets includes the commercial online sale of items for the garden (e.g., flowers and plants, garden furniture, BBQ equipment, sun screens, fertilizers, as well as compost and garden tools), pet food and other pet products, as well as do-it-yourself (DIY) tools for handymen and DIY-ers. Building materials and craft supplies are also included in the segment DIY, Garden & Pets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Garden items (e.g., flowers and plants, garden furniture, sun screens, grills, fertilizers, and garden tools)
  • Security supplies and sensors
  • Tools and crafting goods
  • Pet-related products (e.g., food and toys)
  • Car parts

Out-of-scope

  • Furniture and appliances
  • B2B markets (e.g., Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g., Craigslist)

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