Hobby & Leisure market in Mauritius

The Mauritian Hobby & Leisure eCommerce market is predicted to reach US$52.9 million by 2023 and accounts for 21.9% of the total eCommerce market in Mauritius. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.8%, resulting in a projected market volume of US$79.7 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Other Hobby & Leisure market in Mauritius

The Mauritian Other Hobby & Leisure eCommerce market is predicted to reach US$1.5 million by 2023 and accounts for 2.8% of the Hobby & Leisure eCommerce market in Mauritius. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.2%, resulting in a projected market volume of US$2.1 million by 2027. The Other Hobby & Leisure eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Other Hobby & Leisure market in Mauritius

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Hobby & Leisure market in Mauritius

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 12.3 26.0 72.5 5.4 53.4 51.2 40.4 3.7
AOV (in US$) 6.2 47.1 31.6 9.2 32.2 36.1 92.4 83.7
CVR (in %) 12.3 26.0 72.5 5.4 53.4 51.2 40.4 3.7
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Other Hobby & Leisure market in Mauritius

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Mauritian Other Hobby & Leisure retail market, the online share is 2.8% and will increase by an average of 9.4% to 4.0% by 2027.

eCommerce online share of the total Other Hobby & Leisure market in Mauritius

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 2.5% 5.4% 64.4% 75.8% 39.0% 48.4% 26.1% 15.4%

Market definition

Definition of the Other Hobby & Leisure market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Other Hobby & Leisure The category Other Hobby & Leisure comprises digital sales of collectibles (e.g. art, paintings, sculptures, stamps, coins), model kits (e.g. for building airplanes, ships, cars), drones, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Collectibles (e.g. art, paintings, sculptures, stamps, coins)
  • Model kits (e.g. for building airplanes, ships, cars)
  • Drones
  • Motorcycle protective gear and accessories (e.g. helmets, riding gear, gloves)