Food & Personal Care market in Malawi

The Malawian Food & Personal Care eCommerce market is predicted to reach US$96.2 million by 2023 and accounts for 33.5% of the total eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.3%, resulting in a projected market volume of US$175.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Face (Skin Care) market in Malawi

The Malawian Face (Skin Care) eCommerce market is predicted to reach US$7.8 million by 2023 and accounts for 59.4% of the Skin Care eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.8%, resulting in a projected market volume of US$13.5 million by 2027. The Face (Skin Care) eCommerce market is a sub-market of the Skin Care market. Further categories within the Skin Care market are: Body, Prestige Skin Care, and Sun Protection.

eCommerce revenue development in the Face (Skin Care) market in Malawi

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV (in US$) 93.5 38.1 98.2 69.7 71.3 7.7 22.4 71.1
CVR (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV: Average Order Value CVR: Conversion Rate

Select sub-market

          • Beer *
          • Cider, Perry & Rice Wine *
          • Other Alcoholic Drinks *
          • Spirits *
          • Wine *
        • Hot Drinks *
          • Cocoa *
          • Coffee *
          • Tea *
        • Non-Alcoholic Drinks *
          • Bottled Water *
          • Juices *
          • Other Non-Alcoholic Drinks *
          • Soft Drinks *
        • Other Beverages *
        • Bread & Cereal Products *
          • Bread *
          • Breakfast Cereals *
          • Other Bread & Cereal Products *
          • Pasta *
          • Rice *
        • Confectionery & Snacks *
          • Confectionery *
          • Other Confectionery & Snacks *
          • Snack Food *
        • Convenience Food *
          • Ready-to-Eat Meals *
          • Soups *
        • Dairy Products & Eggs *
          • Cheese *
          • Eggs *
          • Milk *
          • Other Dairy Products & Eggs *
          • Yogurt *
        • Fish & Seafood *
          • Fresh Fish *
          • Fresh Seafood *
          • Processed Fish & Seafood *
        • Fruits & Nuts *
          • Fresh Fruits *
          • Nuts *
          • Processed & Frozen Fruits *
        • Meat *
          • Fresh Meat *
          • Processed Meat *
        • Oils & Fats *
          • Butter *
          • Edible Oils *
          • Margarine *
          • Other Oils & Fats *
        • Sauces & Spices *
          • Spices & Culinary Herbs *
          • Tomato Ketchup *
        • Spreads & Sweeteners *
          • Other Spreads & Sweeteners *
          • Spreads *
          • Sweeteners *
        • Vegetables *
          • Fresh Vegetables *
          • Processed & Frozen Vegetables *

* Not available for the selected country