Fashion market in Malaysia

The Malaysian Footwear eCommerce market is predicted to reach US$893.4 million by 2024 and accounts for 25.2% of the Fashion eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.2%, resulting in a projected market volume of US$1,414.6 million by 2028. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Malaysian Footwear retail market, the online share is 43.1% and will decrease by an average of 54.8% to 1.8% by 2027.

With sales in the Malaysian Footwear market, nike.com generated a revenue of US$15.8 million in 2023, which means it is the leading online store in this market. The Footwear ranking of Malaysia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.