Care Products market in Niger

The Nigerien Care Products eCommerce market is predicted to reach US$2.4 million by 2023 and accounts for 8.8% of the total eCommerce market in Niger. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.3%, resulting in a projected market volume of US$3.3 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.

Market development

eCommerce revenue development in the Pharmaceuticals market in Niger

The Nigerien Pharmaceuticals eCommerce market is predicted to reach US$0.5 million by 2023 and accounts for 43.3% of the Health Care eCommerce market in Niger. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.8%, resulting in a projected market volume of US$0.7 million by 2027. The Pharmaceuticals eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Eye Care, Medical Products, Nutrition, and Other Health Care.

eCommerce revenue development in the Pharmaceuticals market in Niger

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Pharmaceuticals market in Niger

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 28.8 99.4 91.2 46.3 27.6 68.6 12.4 49.1
AOV (in US$) 0.1 0.7 0.9 0.4 0.5 0.8 0.8 0.7
CVR (in %) 78.5 12.1 92.3 84.6 26.3 33.0 36.4 60.7
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Pharmaceuticals market in Niger

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nigerien Pharmaceuticals retail market, the online share is 5.7% and will increase by an average of 10.3% to 8.5% by 2027.

eCommerce online share of the total Pharmaceuticals market in Niger

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 80.1% 89.0% 20.7% 39.1% 10.5% 38.1% 86.7% 58.6%

Market definition

Definition of the Pharmaceuticals market within the Care Products market

Market definition: Care Products > Health Care > Pharmaceuticals The category Pharmaceuticals includes the online trade of perscription pharmaceuticals and otc pharmaceuticals. This category does not cover medical supplies and medical consultations and health assessments. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Perscription pharmaceuticals
  • OTC pharmaceuticals

Out-of-scope

  • Medical supplies
  • Medical consultations and health assessments

Select sub-category

      • Eye Care *
      • Medical Products *
        • Family Planning *
        • Medical Supplies *
        • Other Medical Products *
      • Nutrition *
        • Food Supplements *
        • Protein Drinks & Bars *
        • Health Teas *
        • Other Nutrition *
      • Other Health Care *
      • Cleaning Equipment *
      • Detergents *
      • Other Household Care *
        • Eye Cosmetics *
        • Lipsticks *
        • Make-up *
        • Nail Cosmetics *
        • Other Decorative Cosmetics *
      • Fragrances *
        • Men's Fragrances *
        • Women's Fragrances *
      • Hygiene *
        • Feminine Hygiene *
        • Handkerchiefs *
        • Toilet Paper *
        • Other Hygiene *
        • Conditioners *
        • Creams & Body Lotions *
        • Deodorants *
        • Hair Dyes *
        • Shampoos *
        • Other Shower & Bath *
      • Other Personal Care *

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