Fashion market in Nigeria

The Nigerian Fashion eCommerce market is predicted to reach US$1,700.0 million by 2023 and accounts for 22.3% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.7%, resulting in a projected market volume of US$2,554.5 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the T-Shirts (children) market in Nigeria

The Nigerian T-Shirts (children) eCommerce market is predicted to reach US$25.2 million by 2023 and accounts for 9.1% of the Children's Apparel eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.7%, resulting in a projected market volume of US$40.6 million by 2027. The T-Shirts (children) eCommerce market is a sub-market of the Children's Apparel market. Further categories within the Children's Apparel market are: Blazers (children), Coats & Jackets (children), Dresses & Skirts (children), Jerseys, Sweatshirts & Pullovers (children), Night & Underwear (children), Shirts & Blouses (children), Socks (children), Sports & Swimwear (children), Suits & Ensembles (children), Tights & Leggings (children), and Trousers (children).

eCommerce revenue development in the T-Shirts (children) market in Nigeria

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate