Grocery market in New Zealand
Market development
eCommerce revenue development in the Cereals market in New Zealand
The New Zealand Cereals eCommerce market is predicted to reach US$10.9 million by 2024 and accounts for 6.0% of the Food Cupboard eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.0%, resulting in a projected market volume of US$16.5 million by 2028. The Cereals eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Baking Supplies, Noodles, Nuts & Dried Fruits, Other Food Cupboard, and Sweets & Chocolate.
eCommerce revenue development in the Cereals market in New Zealand
eCommerce revenue growth in the Cereals market in New Zealand
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 73.8 | 10.5 | 36.2 | 96.0 | 87.7 | 10.0 | 93.3 | 61.2 |
Market definition
Definition of the Cereals market within the Grocery market
Market definition: Grocery > Food > Food Cupboard > Cereals The category Cereals includes the online trade of cereals (e.g. cornflakes, cheerios, frosted flakes), muesli and oatmeal. This category does not cover muesli and cereal bars. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Cereals (e.g. cornflakes, cheerios, frosted flakes)
- Muesli
- Oatmeal
Out-of-scope
- Muesli and cereal bars
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