Fashion market in Panama

The Panamanian Fashion eCommerce market is predicted to reach US$441.8 million by 2023 and accounts for 26.7% of the total eCommerce market in Panama. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.9%, resulting in a projected market volume of US$744.1 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Clothing Accessories & Other Clothes (men) market in Panama

The Panamanian Clothing Accessories & Other Clothes (men) eCommerce market is predicted to reach US$5.7 million by 2023 and accounts for 5.5% of the Bags & Accessories eCommerce market in Panama. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.0%, resulting in a projected market volume of US$10.3 million by 2027. The Clothing Accessories & Other Clothes (men) eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Clothing Accessories & Other Clothes (children), Clothing Accessories & Other Clothes (women), Eyewear, Luggage & Bags, Luxury Leather Goods, Other Accessories, and Watches & Jewelry.

eCommerce revenue development in the Clothing Accessories & Other Clothes (men) market in Panama

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV (in US$) 13.4 69.0 55.0 94.7 47.7 11.5 69.9 6.1
CVR (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV: Average Order Value CVR: Conversion Rate

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