Food & Personal Care market in Panama

The Panamanian Food & Personal Care eCommerce market is predicted to reach US$451.7 million by 2023 and accounts for 27.3% of the total eCommerce market in Panama. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 18.5%, resulting in a projected market volume of US$890.4 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Hair Care market in Panama

The Panamanian Hair Care eCommerce market is predicted to reach US$14.1 million by 2023 and accounts for 10.1% of the Personal Care eCommerce market in Panama. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.5%, resulting in a projected market volume of US$24.2 million by 2027. The Hair Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Beauty Care, Body Care, Eye Care, Health Care, Household Care, Oral Care, Other Personal Care, and Skin Care.

eCommerce revenue development in the Hair Care market in Panama

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate

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