Food & Personal Care market in Panama

Name: eCommerce Market Analytics: Hair Care eCommerce in Panama
Creator: ecommerceDB

The Panamanian Food & Personal Care eCommerce market is predicted to reach US$451.7 million by 2023 and accounts for 27.3% of the total eCommerce market in Panama. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 18.5%, resulting in a projected market volume of US$890.4 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Overview
Market development

Market development

eCommerce revenue development in the Hair Care market in Panama

The Panamanian Hair Care eCommerce market is predicted to reach US$14.1 million by 2023 and accounts for 10.1% of the Personal Care eCommerce market in Panama. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.5%, resulting in a projected market volume of US$24.2 million by 2027. The Hair Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Beauty Care, Body Care, Eye Care, Health Care, Household Care, Oral Care, Other Personal Care, and Skin Care.

eCommerce revenue development in the Hair Care market in Panama

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	59.2	78.5	32.3	24.6	55.7	12.1	12.6	75.2
AOV (in US$)	13.4	32.7	13.6	2.7	61.4	60.7	95.5	36.8
CVR (in %)	59.2	78.5	32.3	24.6	55.7	12.1	12.6	75.2

AOV: Average Order Value CVR: Conversion Rate

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine *
      - Other Alcoholic Drinks *
      - Spirits
      - Wine *
    - Hot Drinks
      - Cocoa *
      - Coffee
      - Tea *
    - Non-Alcoholic Drinks
      - Bottled Water
      - Juices *
      - Other Non-Alcoholic Drinks *
      - Soft Drinks
    - Other Beverages *
  - Food
    - Bread & Cereal Products
      - Bread
      - Breakfast Cereals *
      - Other Bread & Cereal Products *
      - Pasta *
      - Rice *
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups *
    - Dairy Products & Eggs
      - Cheese *
      - Eggs
      - Milk
      - Other Dairy Products & Eggs *
      - Yogurt
    - Fish & Seafood
      - Fresh Fish
      - Fresh Seafood *
      - Processed Fish & Seafood
    - Fruits & Nuts
      - Fresh Fruits
      - Nuts *
      - Processed & Frozen Fruits *
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats
      - Butter *
      - Edible Oils
      - Margarine *
      - Other Oils & Fats *
    - Sauces & Spices
      - Spices & Culinary Herbs *
      - Tomato Ketchup *
    - Spreads & Sweeteners *
      - Other Spreads & Sweeteners *
      - Spreads *
      - Sweeteners *
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables
- Personal Care
  - Beauty Care
    - Cosmetics
      - Eyes
      - Face (Cosmetics)
      - Lips
      - Nails *
      - Natural Cosmetics *
      - Prestige Cosmetics
    - Fragrances *
    - Other Beauty Care
  - Body Care
    - Deodorants
    - Feminine Hygiene *
    - Shaving
    - Shower & Bath
  - Eye Care
    - Contact Lenses
    - Spectacle Lenses
  - Hair Care
  - Health Care *
    - Analgesics *
    - Cold & Cough Remedies *
    - Digestives & Intestinal Remedies *
    - Hand Sanitizer *
    - Incontinence *
    - Other Health Care *
    - Skin Treatment *
    - Vitamins & Minerals *
  - Household Care
    - Dishwashing Detergents *
    - Household Cleaners *
    - Household Paper *
    - Laundry Care
    - Other Household Care
    - Paper Tissues *
    - Polishes, Room Scents & Insecticides *
    - Toilet Paper *
      - Standard Toilet Paper *
      - Wet Toilet Paper *
  - Oral Care
  - Other Personal Care
  - Skin Care
    - Body
    - Face (Skin Care)
    - Prestige Skin Care
    - Sun Protection *

* Not available for the selected country