Fashion market in Panama

The Panamanian Fashion eCommerce market is predicted to reach US$441.8 million by 2023 and accounts for 26.7% of the total eCommerce market in Panama. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.9%, resulting in a projected market volume of US$744.1 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the T-Shirts (men) market in Panama

The Panamanian T-Shirts (men) eCommerce market is predicted to reach US$8.2 million by 2023 and accounts for 12.7% of the Men's Apparel eCommerce market in Panama. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.4%, resulting in a projected market volume of US$14.5 million by 2027. The T-Shirts (men) eCommerce market is a sub-market of the Men's Apparel market. Further categories within the Men's Apparel market are: Blazers (men), Coats & Jackets (men), Jerseys, Sweatshirts & Pullovers (men), Night & Underwear (men), Shirts (men), Socks (men), Suits (men), and Trousers (men).

eCommerce revenue development in the T-Shirts (men) market in Panama

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 69.5 40.3 50.8 46.8 44.6 13.1 41.7 85.5
AOV (in US$) 94.7 38.6 25.4 51.7 85.3 46.9 51.5 66.1
CVR (in %) 69.5 40.3 50.8 46.8 44.6 13.1 41.7 85.5
AOV: Average Order Value CVR: Conversion Rate

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