Food & Personal Care market in Panama
The Panamanian Food & Personal Care eCommerce market is predicted to reach US$451.7 million by 2023 and accounts for 27.3% of the total eCommerce market in Panama. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 18.5%, resulting in a projected market volume of US$890.4 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.
Market development
eCommerce revenue development in the Vegetables market in Panama
The Panamanian Vegetables eCommerce market is predicted to reach US$32.8 million by 2023 and accounts for 12.1% of the Food eCommerce market in Panama. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 21.6%, resulting in a projected market volume of US$71.6 million by 2027. The Vegetables eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Bread & Cereal Products, Confectionery & Snacks, Convenience Food, Dairy Products & Eggs, Fish & Seafood, Fruits & Nuts, Meat, Oils & Fats, Sauces & Spices, and Spreads & Sweeteners.
eCommerce revenue development in the Vegetables market in Panama
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
| AOV (in US$) | 71.5 | 30.2 | 45.2 | 66.8 | 82.9 | 13.8 | 23.1 | 31.7 |
| CVR (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
Market definition
Definition of the Vegetables market within the Food & Personal Care market
Market definition: Food & Personal Care > Food & Beverages > Food > Vegetables The category Vegetables comprises online sales of fresh vegetables (e.g., tomatoes, potatoes, leafy vegetables, onions, root vegetables and mushrooms, pumpkins, eggplants, zucchinis, cucumbers, paprikas, bamboo shoots, and legumes) as well as processed, preserved, and frozen vegetables. Delivery services of vegetable-based ready-to-eat meals are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fresh vegetables
- Frozen vegetables
- Processed vegetables
Out-of-scope
- Vegetable-based ready-to-eat meals
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