Food & Personal Care market in Peru

The Peruvian Food & Personal Care eCommerce market is predicted to reach US$2,009.1 million by 2023 and accounts for 23.1% of the total eCommerce market in Peru. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.8%, resulting in a projected market volume of US$3,614.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Convenience Food market in Peru

The Peruvian Convenience Food eCommerce market is predicted to reach US$60.9 million by 2023 and accounts for 7.6% of the Food eCommerce market in Peru. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 20.6%, resulting in a projected market volume of US$128.7 million by 2027. The Convenience Food eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Bread & Cereal Products, Confectionery & Snacks, Dairy Products & Eggs, Fish & Seafood, Fruits & Nuts, Meat, Oils & Fats, Sauces & Spices, Spreads & Sweeteners, and Vegetables.

eCommerce revenue development in the Convenience Food market in Peru

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV (in US$) 30.0 27.5 99.1 9.5 9.0 31.8 72.3 56.1
CVR (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Convenience Food market within the Food & Personal Care market

Market definition: Food & Personal Care > Food & Beverages > Food > Convenience Food The category Convenience Food covers digital sales of a very narrowly defined range of goods, such as ready-to-eat meals and soups. However, it does not include products such as frozen vegetables, freshly prepared salads, and cut fruit. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Ready-to-eat meals
  • Soups

Out-of-scope

  • Fresh cut salad

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