Electronics & Media market in the Philippines
The Philippine Electronics & Media eCommerce market is predicted to reach US$5,664.4 million by 2023 and accounts for 31.2% of the total eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.2%, resulting in a projected market volume of US$8,056.7 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.
Market development
eCommerce revenue development in the Books, Movies, Music & Games market in the Philippines
The Philippine Books, Movies, Music & Games eCommerce market is predicted to reach US$429.2 million by 2023 and accounts for 7.6% of the Electronics & Media eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.7%, resulting in a projected market volume of US$514.9 million by 2027. The Books, Movies, Music & Games eCommerce market is a sub-market of the Electronics & Media market. Further categories within the Electronics & Media market are: Consumer Electronics.
eCommerce revenue development in the Books, Movies, Music & Games market in the Philippines
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 18.6 | 36.3 | 80.6 | 56.6 | 50.0 | 86.9 | 41.8 | 54.9 |
AOV (in US$) | 46.8 | 34.0 | 93.4 | 93.6 | 49.7 | 83.8 | 81.2 | 25.7 |
CVR (in %) | 18.6 | 36.3 | 80.6 | 56.6 | 50.0 | 86.9 | 41.8 | 54.9 |
Top stores
Top five Books, Movies, Music & Games online stores in the Philippines by net sales 2021
With sales in the Philippine Books, Movies, Music & Games market, amazon.com generated a revenue of US$9.3 million in 2021, which means it is the leading online store in this market. In second place is shopee.ph with a revenue of over US$5.6 million, followed by microsoft.com with a revenue of US$2.6 million. Altogether, the top three online stores account for a market share of about 83.2% within the top 25 stores of the given market. The Books, Movies, Music & Games ranking of the Philippines is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Books, Movies, Music & Games market in the Philippines in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
---|---|---|---|---|---|
Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
Market definition
Definition of the Books, Movies, Music & Games market within the Electronics & Media market
Market definition: Electronics & Media > Books, Movies, Music & Games The category Books, Movies, Music & Games covers the sale of physical media, e.g., books, DVDs, CDs, Blu-ray discs, and computer/console games, via a digital channel. However, digital media that is purchased as a download or via a subscription to a streaming service is part of a separate segment (see: Digital Media). One of the most important providers in the market segment Books, Movies, Music & Games is the U.S. internet-based retailer amazon.com. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books
- DVDs and Blu-ray discs
- Computer/console games
- Music CDs
Out-of-scope
- Digital media (e.g., video on demand, music downloads, eBooks)
Select sub-market
-
-
-
-
-
- Smart Remotes *
- Smart Streaming Devices *
-
-
* Not available for the selected country