Electronics market in the Philippines

The Philippine Electronics eCommerce market is predicted to reach US$4,425.8 million by 2024 and accounts for 24.3% of the total eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.4%, resulting in a projected market volume of US$7,307.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Other Computing market in the Philippines

The Philippine Other Computing eCommerce market is predicted to reach US$36.1 million by 2024 and accounts for 6.3% of the Computing eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.6%, resulting in a projected market volume of US$56.0 million by 2028. The Other Computing eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Monitors, Notebooks & Laptops, and Tablets.

eCommerce revenue development in the Other Computing market in the Philippines

in million US$

eCommerce revenue growth in the Other Computing market in the Philippines

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 80.0 84.6 52.5 6.0 49.8 42.9 90.2 70.2

Online share

eCommerce online share of the total Other Computing market in the Philippines

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Philippine Other Computing retail market, the online share is 47.5% and will increase by an average of 4.8% to 57.3% by 2028.

eCommerce online share of the total Other Computing market in the Philippines

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 74.6% 81.8% 53.1% 80.5% 84.9% 96.3% 97.9% 54.2%

Market definition

Definition of the Other Computing market within the Electronics market

Market definition: Electronics > Consumer Electronics > Computing > Other Computing The category Other Computing includes the online trade of computer hardware components (e.g. graphic cards, sound cards, motherboards), data storage devices (e.g. HDD, SSD, memory sticks, memory cards), computer peripherals (e.g. keyboards, mice, webcams), and more. This category does not cover mobile contracts and tariffs, set-up and installation services or software. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Computer hardware components (e.g. graphic cards, sound cards, motherboards)
  • Data storage devices (e.g. HDD, SSD, Memory Sticks, Memory Cards)
  • Computer peripherals (e.g. keyboards, mice, webcams)
  • Networking equipment (e.g. routers, switches, network adapters)
  • Cables and adapters (e.g. ethernet cables, USB cables, CAT 6)
  • Computer, laptop and tablet accessoires (cases, charger, docking stations, screen protectors, stylus pens)

Out-of-scope

  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software
  • Computer security products