Food & Personal Care market in Pakistan
The Pakistani Food & Personal Care eCommerce market is predicted to reach US$676.5 million by 2023 and accounts for 10.6% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%, resulting in a projected market volume of US$881.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.
Market development
eCommerce revenue development in the Beauty Care market in Pakistan
The Pakistani Beauty Care eCommerce market is predicted to reach US$64.7 million by 2023 and accounts for 11.5% of the Personal Care eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.3%, resulting in a projected market volume of US$82.6 million by 2027. The Beauty Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Body Care, Eye Care, Hair Care, Health Care, Household Care, Oral Care, Other Personal Care, and Skin Care.
eCommerce revenue development in the Beauty Care market in Pakistan
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 90.5 | 2.5 | 54.9 | 0.2 | 88.4 | 56.5 | 94.1 | 35.5 |
| AOV (in US$) | 58.7 | 97.4 | 29.4 | 33.1 | 17.1 | 88.0 | 68.1 | 53.1 |
| CVR (in %) | 90.5 | 2.5 | 54.9 | 0.2 | 88.4 | 56.5 | 94.1 | 35.5 |
Market definition
Definition of the Beauty Care market within the Food & Personal Care market
Market definition: Food & Personal Care > Personal Care > Beauty Care The category Beauty Care covers the online sale of natural and synthetic cosmetics (e.g., makeup items for eyes, lips, nails, etc.) and fragrances (e.g., perfumes). Other Beauty Care includes tools and accessories such as brushes and sponges. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Cosmetics (e.g., facial makeup, eye makeup, lipsticks, nail care, and nail polish)
- Natural cosmetics (e.g., makeup for face, eyes, and lips made of natural ingredients)
- Fragrances
- Beauty tools and accessories such as brushes and sponges
Out-of-scope
- Skin care
- Facial cleansing products
- Professional products and services
- Room scents
- Deodorants
Select sub-market
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- Alcoholic Drinks *
- Beer *
- Cider, Perry & Rice Wine *
- Other Alcoholic Drinks *
- Spirits *
- Wine *
- Hot Drinks *
- Cocoa *
- Coffee *
- Tea *
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- Bottled Water *
- Juices *
- Other Non-Alcoholic Drinks *
- Other Beverages *
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- Breakfast Cereals *
- Other Bread & Cereal Products *
- Pasta *
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- Other Confectionery & Snacks *
- Snack Food *
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- Soups *
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- Cheese *
- Eggs *
- Milk *
- Other Dairy Products & Eggs *
- Yogurt *
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- Fresh Seafood *
- Processed Fish & Seafood *
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- Nuts *
- Processed & Frozen Fruits *
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- Processed Meat *
- Oils & Fats *
- Butter *
- Edible Oils *
- Margarine *
- Other Oils & Fats *
- Sauces & Spices *
- Spices & Culinary Herbs *
- Tomato Ketchup *
- Spreads & Sweeteners *
- Other Spreads & Sweeteners *
- Spreads *
- Sweeteners *
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- Processed & Frozen Vegetables *
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- Eyes *
- Face (Cosmetics) *
- Lips *
- Nails *
- Natural Cosmetics *
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- Deodorants *
- Feminine Hygiene *
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- Contact Lenses *
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- Analgesics *
- Cold & Cough Remedies *
- Digestives & Intestinal Remedies *
- Hand Sanitizer *
- Incontinence *
- Skin Treatment *
- Vitamins & Minerals *
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- Dishwashing Detergents *
- Household Paper *
- Paper Tissues *
- Toilet Paper *
- Standard Toilet Paper *
- Wet Toilet Paper *
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- Sun Protection *
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* Not available for the selected country