Fashion market in Pakistan

The Pakistani Fashion eCommerce market is predicted to reach US$1,296.3 million by 2023 and accounts for 20.4% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%, resulting in a projected market volume of US$1,584.2 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Bags & Accessories, Apparel, and Footwear.

Market development

eCommerce revenue development in the Blazers (men) market in Pakistan

The Pakistani Blazers (men) eCommerce market is predicted to reach US$7.9 million by 2023 and accounts for 5.1% of the Men's Apparel eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.9%, resulting in a projected market volume of US$8.9 million by 2027. The Blazers (men) eCommerce market is a sub-market of the Men's Apparel market. Further categories within the Men's Apparel market are: Coats & Jackets (men), Jerseys, Sweatshirts & Pullovers (men), Night & Underwear (men), Shirts (men), Socks (men), Suits (men), T-Shirts (men), and Trousers (men).

eCommerce revenue development in the Blazers (men) market in Pakistan

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate

Select sub-market

* Not available for the selected country