Fashion market in Pakistan
The Pakistani Fashion eCommerce market is predicted to reach US$1,296.3 million by 2023 and accounts for 20.4% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%, resulting in a projected market volume of US$1,584.2 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Bags & Accessories, Apparel, and Footwear.
Market development
eCommerce revenue development in the Sneakers market in Pakistan
The Pakistani Sneakers eCommerce market is predicted to reach US$21.4 million by 2023 and accounts for 14.3% of the Footwear eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.1%, resulting in a projected market volume of US$24.1 million by 2027. The Sneakers eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Leather Footwear, Luxury Footwear, Other Footwear, and Textile & Other Footwear.
eCommerce revenue development in the Sneakers market in Pakistan
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
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Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 53.8 | 18.9 | 12.0 | 66.8 | 95.9 | 59.7 | 65.3 | 98.4 |
AOV (in US$) | 25.0 | 79.2 | 53.2 | 8.8 | 40.1 | 18.0 | 53.6 | 31.9 |
CVR (in %) | 53.8 | 18.9 | 12.0 | 66.8 | 95.9 | 59.7 | 65.3 | 98.4 |
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- Blazers (children) *
- Night & Underwear (children) *
- Socks (children) *
- Sports & Swimwear (children) *
- Suits & Ensembles (children) *
- T-Shirts (children) *
- Tights & Leggings (children) *
- Luxury Apparel *
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- Night & Underwear (men) *
- Socks (men) *
- Suits (men) *
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- Socks (women) *
- Suits & Ensembles (women) *
- Tights & Leggings (women) *
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- Eyewear Frames *
- Luxury Eyewear *
- Sunglasses *
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- Luxury Jewelry *
- Luxury Watches *
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- Luxury Footwear *
- Other Footwear *
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