Fashion market in Pakistan
The Pakistani Fashion eCommerce market is predicted to reach US$1,296.3 million by 2023 and accounts for 20.4% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%, resulting in a projected market volume of US$1,584.2 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Bags & Accessories, Apparel, and Footwear.
Market development
eCommerce revenue development in the Watches & Jewelry market in Pakistan
The Pakistani Watches & Jewelry eCommerce market is predicted to reach US$244.1 million by 2023 and accounts for 39.2% of the Bags & Accessories eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.3%, resulting in a projected market volume of US$335.7 million by 2027. The Watches & Jewelry eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Clothing Accessories & Other Clothes (children), Clothing Accessories & Other Clothes (men), Clothing Accessories & Other Clothes (women), Eyewear, Luggage & Bags, Luxury Leather Goods, and Other Accessories.
eCommerce revenue development in the Watches & Jewelry market in Pakistan
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
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Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 65.6 | 69.2 | 24.1 | 54.6 | 90.2 | 5.9 | 76.7 | 32.0 |
AOV (in US$) | 94.3 | 25.9 | 86.5 | 48.3 | 97.8 | 6.0 | 3.0 | 74.4 |
CVR (in %) | 65.6 | 69.2 | 24.1 | 54.6 | 90.2 | 5.9 | 76.7 | 32.0 |
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- Blazers (children) *
- Night & Underwear (children) *
- Socks (children) *
- Sports & Swimwear (children) *
- Suits & Ensembles (children) *
- T-Shirts (children) *
- Tights & Leggings (children) *
- Luxury Apparel *
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- Night & Underwear (men) *
- Socks (men) *
- Suits (men) *
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- Socks (women) *
- Suits & Ensembles (women) *
- Tights & Leggings (women) *
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- Eyewear Frames *
- Luxury Eyewear *
- Sunglasses *
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- Luxury Jewelry *
- Luxury Watches *
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- Luxury Footwear *
- Other Footwear *
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