Food & Personal Care market in Poland
The Polish Food & Personal Care eCommerce market is predicted to reach US$3,007.7 million by 2023 and accounts for 18.1% of the total eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.3%, resulting in a projected market volume of US$4,954.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.
Market development
eCommerce revenue development in the Convenience Food market in Poland
The Polish Convenience Food eCommerce market is predicted to reach US$7.5 million by 2023 and accounts for 4.9% of the Food eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.6%, resulting in a projected market volume of US$10.4 million by 2027. The Convenience Food eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Bread & Cereal Products, Confectionery & Snacks, Dairy Products & Eggs, Fish & Seafood, Fruits & Nuts, Meat, Oils & Fats, Sauces & Spices, Spreads & Sweeteners, and Vegetables.
eCommerce revenue development in the Convenience Food market in Poland
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 66.9 | 33.1 | 1.3 | 41.1 | 66.4 | 39.2 | 82.4 | 84.1 |
| AOV (in US$) | 96.9 | 7.4 | 29.4 | 3.7 | 80.8 | 40.2 | 7.0 | 38.9 |
| CVR (in %) | 66.9 | 33.1 | 1.3 | 41.1 | 66.4 | 39.2 | 82.4 | 84.1 |
Market definition
Definition of the Convenience Food market within the Food & Personal Care market
Market definition: Food & Personal Care > Food & Beverages > Food > Convenience Food The category Convenience Food covers digital sales of a very narrowly defined range of goods, such as ready-to-eat meals and soups. However, it does not include products such as frozen vegetables, freshly prepared salads, and cut fruit. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Ready-to-eat meals
- Soups
Out-of-scope
- Fresh cut salad
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- Cider, Perry & Rice Wine *
- Other Alcoholic Drinks *
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- Cocoa *
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- Other Non-Alcoholic Drinks *
- Other Beverages *
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- Breakfast Cereals *
- Other Bread & Cereal Products *
- Rice *
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- Other Confectionery & Snacks *
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- Fresh Seafood *
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- Nuts *
- Processed & Frozen Fruits *
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- Butter *
- Edible Oils *
- Margarine *
- Other Oils & Fats *
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- Spices & Culinary Herbs *
- Tomato Ketchup *
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- Other Spreads & Sweeteners *
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