Food & Personal Care market in Portugal

The Portuguese Food & Personal Care eCommerce market is predicted to reach US$912.4 million by 2023 and accounts for 15.5% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.9%, resulting in a projected market volume of US$1,484.1 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Ready-to-Eat Meals market in Portugal

The Portuguese Ready-to-Eat Meals eCommerce market is predicted to reach US$5.5 million by 2023 and accounts for 85.8% of the Convenience Food eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.9%, resulting in a projected market volume of US$6.9 million by 2027. The Ready-to-Eat Meals eCommerce market is a sub-market of the Convenience Food market. Further categories within the Convenience Food market are: Soups.

eCommerce revenue development in the Ready-to-Eat Meals market in Portugal

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 73.9 85.6 45.8 97.0 80.8 9.7 81.5 95.2
AOV (in US$) 80.1 94.8 23.7 62.9 17.2 61.6 21.6 62.7
CVR (in %) 73.9 85.6 45.8 97.0 80.8 9.7 81.5 95.2
AOV: Average Order Value CVR: Conversion Rate

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