Food & Personal Care market in Paraguay

The Paraguayan Food & Personal Care eCommerce market is predicted to reach US$378.9 million by 2023 and accounts for 26.2% of the total eCommerce market in Paraguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.7%, resulting in a projected market volume of US$701.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Non-Alcoholic Drinks market in Paraguay

The Paraguayan Non-Alcoholic Drinks eCommerce market is predicted to reach US$15.6 million by 2023 and accounts for 36.7% of the Beverages eCommerce market in Paraguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.2%, resulting in a projected market volume of US$28.4 million by 2027. The Non-Alcoholic Drinks eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Alcoholic Drinks, Hot Drinks, and Other Beverages.

eCommerce revenue development in the Non-Alcoholic Drinks market in Paraguay

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV (in US$) 71.5 30.2 45.2 66.8 82.9 13.8 23.1 31.7
CVR (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Non-Alcoholic Drinks market within the Food & Personal Care market

Market definition: Food & Personal Care > Food & Beverages > Beverages > Non-Alcoholic Drinks The category Non-Alcoholic Drinks includes the sale of bottled water, soft drinks (e.g., carbonated drinks, ready-to-drink teas, energy drinks) and juices (e.g., fruit juices) via a digital channel. Other Non-Alcoholic Drinks includes vinegar drinks, among others. Online sales attributable to out-of-home consumption of non-alcoholic drinks are not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Mineral water
  • Soft drinks
  • Fruit and vegetable juices
  • Vinegar drinks

Out-of-scope

  • Hot drinks
  • Powdered drink mixes and syrups (e.g., post-mix drinks)

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