Fashion market in Paraguay

The Paraguayan Fashion eCommerce market is predicted to reach US$295.5 million by 2023 and accounts for 20.4% of the total eCommerce market in Paraguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.3%, resulting in a projected market volume of US$503.9 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the T-Shirts (women) market in Paraguay

The Paraguayan T-Shirts (women) eCommerce market is predicted to reach US$5.7 million by 2023 and accounts for 10.0% of the Women's Apparel eCommerce market in Paraguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.1%, resulting in a projected market volume of US$10.1 million by 2027. The T-Shirts (women) eCommerce market is a sub-market of the Women's Apparel market. Further categories within the Women's Apparel market are: Blazers (women), Coats & Jackets (women), Dresses & Skirts (women), Jerseys, Sweatshirts & Pullovers (women), Night & Underwear (women), Shirts & Blouses (women), Socks (women), Suits & Ensembles (women), Tights & Leggings (women), and Trousers (women).

eCommerce revenue development in the T-Shirts (women) market in Paraguay

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV (in US$) 17.3 97.7 23.9 46.1 44.5 86.1 52.8 48.4
CVR (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV: Average Order Value CVR: Conversion Rate

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