Food & Personal Care market in Romania

Name: eCommerce Market Analytics: Confectionery eCommerce in Romania
Creator: ecommerceDB

The Romanian Food & Personal Care eCommerce market is predicted to reach US$1,273.8 million by 2023 and accounts for 18.9% of the total eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.7%, resulting in a projected market volume of US$2,130.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Overview
Market development

Market development

eCommerce revenue development in the Confectionery market in Romania

The Romanian Confectionery eCommerce market is predicted to reach US$24.7 million by 2023 and accounts for 68.2% of the Confectionery & Snacks eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%, resulting in a projected market volume of US$32.3 million by 2027. The Confectionery eCommerce market is a sub-market of the Confectionery & Snacks market. Further categories within the Confectionery & Snacks market are: Other Confectionery & Snacks, and Snack Food.

eCommerce revenue development in the Confectionery market in Romania

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	66.9	33.1	1.3	41.1	66.4	39.2	82.4	84.1
AOV (in US$)	96.9	7.4	29.4	3.7	80.8	40.2	7.0	38.9
CVR (in %)	66.9	33.1	1.3	41.1	66.4	39.2	82.4	84.1

AOV: Average Order Value CVR: Conversion Rate

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine *
      - Other Alcoholic Drinks *
      - Spirits
      - Wine
    - Hot Drinks
      - Cocoa *
      - Coffee
      - Tea *
    - Non-Alcoholic Drinks
      - Bottled Water
      - Juices *
      - Other Non-Alcoholic Drinks *
      - Soft Drinks
    - Other Beverages *
  - Food
    - Bread & Cereal Products
      - Bread
      - Breakfast Cereals *
      - Other Bread & Cereal Products *
      - Pasta *
      - Rice *
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups *
    - Dairy Products & Eggs
      - Cheese
      - Eggs *
      - Milk
      - Other Dairy Products & Eggs *
      - Yogurt
    - Fish & Seafood
      - Fresh Fish
      - Fresh Seafood *
      - Processed Fish & Seafood
    - Fruits & Nuts
      - Fresh Fruits
      - Nuts *
      - Processed & Frozen Fruits *
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats
      - Butter *
      - Edible Oils *
      - Margarine *
      - Other Oils & Fats *
    - Sauces & Spices *
      - Spices & Culinary Herbs *
      - Tomato Ketchup *
    - Spreads & Sweeteners *
      - Other Spreads & Sweeteners *
      - Spreads *
      - Sweeteners *
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables
- Personal Care
  - Beauty Care
  - Body Care
  - Eye Care
    - Contact Lenses
    - Spectacle Lenses
  - Hair Care
  - Health Care
    - Analgesics *
    - Cold & Cough Remedies *
    - Digestives & Intestinal Remedies *
    - Hand Sanitizer *
    - Incontinence
    - Other Health Care *
    - Skin Treatment *
    - Vitamins & Minerals *
  - Household Care
    - Dishwashing Detergents
    - Household Cleaners
    - Household Paper
    - Laundry Care
    - Other Household Care
    - Paper Tissues *
    - Polishes, Room Scents & Insecticides
    - Toilet Paper
      - Standard Toilet Paper
      - Wet Toilet Paper *
  - Oral Care
  - Other Personal Care
  - Skin Care

* Not available for the selected country