Food & Personal Care market in Romania

The Romanian Food & Personal Care eCommerce market is predicted to reach US$1,273.8 million by 2023 and accounts for 18.9% of the total eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.7%, resulting in a projected market volume of US$2,130.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Confectionery market in Romania

The Romanian Confectionery eCommerce market is predicted to reach US$24.7 million by 2023 and accounts for 68.2% of the Confectionery & Snacks eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%, resulting in a projected market volume of US$32.3 million by 2027. The Confectionery eCommerce market is a sub-market of the Confectionery & Snacks market. Further categories within the Confectionery & Snacks market are: Other Confectionery & Snacks, and Snack Food.

eCommerce revenue development in the Confectionery market in Romania

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV (in US$) 96.9 7.4 29.4 3.7 80.8 40.2 7.0 38.9
CVR (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV: Average Order Value CVR: Conversion Rate

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